A smarter way to online fundraise

Create personalized experiences at scale and build a connected community of supporters with Classy’s intelligent fundraising platform.

Raise more

Create unforgettable supporter experiences


Direct appeals

Collect one-time and recurring gifts through a custom donation form or crowdfunding campaign to drive conversions and maximize retention.

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Fundraising events

Power your in-person, virtual, and hybrid event experiences with a robust event platform to drive more revenue for your mission.

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Peer-to-peer campaigns

Build your community and empower supporters to amplify your impact with branded peer-to-peer fundraising campaigns.

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Configurability meets performance

Classy Studio

Stand out with beautiful donor experiences, configured for peak performance.

How Classy Studio maximizes donations

New
Intelligent Ask Amounts

Personalize ask amounts for every donor based on their unique giving history and characteristics.

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New
Giving Cart

Enhance fundraising efficiency by transforming a single supporter experience into multiple gifts.

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Crowdfunding

Amplify any campaign with community-powered social proof and customizable elements like progress bars and activity feeds.

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Impact tiles

Creatively showcase how donations fuel your cause with easy drag-and-drop configuration for content, design, program designations, and donation settings.

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Built for Personalization,
Engineered for Giving

Customize your story, brand, and campaign with an easy, flexible, and secure campaign and email builder.

$30 billion raised for good

Together, Classy and GoFundMe are a global giving platform that supports the largest giving community in the world.

Why Classy?

Your trusted fundraising partner

4.5x

more revenue growth achieved by Classy customers compared to the average nonprofit.

1.3M+

active recurring giving plans fueling predictable revenue on Classy.

2x

the industry standard conversion rate on Classy donation forms.

98%

year-over-year retention of Classy customers on the platform.

PCI

PCI DSS Level 1 Compliance.

24 /7

round the clock safeguards built in to proactively monitor potential issues that arise.

Ready to transform your fundraising?

See why top nonprofits power their fundraising with Classy.

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