Peer-to-peer fundraising for nonprofits

Peer-to-peer fundraising relies on individuals and teams made up of multiple individuals to raise money on behalf of the organization, primarily through personalized giving pages. Crowdfunding, on the other hand, is more centralized, with donations flowing through a single campaign page. Often, crowdfunding campaigns include a broader story or narrative to help enlist donations.

For starters, 80% of campaign donors on GoFundMe Pro are brand new to the cause. The exposure opportunities associated with peer-to-peer fundraising are reason alone to integrate it into your larger donation strategy.

Peer-to-peer fundraising also allows individuals to elevate their personal stories and explain their connection to the cause, which often resonates with people and motivates immediate action.

Additionally, peer-to-peer fundraising lends itself well to seasonal campaigns , like annual giving days, endurance events, memorial campaigns, or corporate giving challenges. These timely initiatives can help boost fundraising year-round.

Scale your impact with ready-to-use peer-to-peer fundraising templates and intuitive tools that make it easy for supporters to champion your cause. As they fundraise with confidence, your reach grows—connecting you to new audiences and driving greater results.

At a glance, GoFundMe Pro’s peer-to-peer fundraising portfolio includes:

• Campaign templating
• Embedded videos and livestreams
• A progress thermometer
• Team structures
• Mobile-optimized pages and donation forms
• Impact blocks
• Recurring gift options
• Flexible payment processing
• Employer donation match options
• GoFundMe live fundraising tools
• And more!

Review your current fundraising efforts, events, and campaigns to see if adding a peer-to-peer element could increase donations or engagement. Identify key seasonal opportunities or moments throughout the year where a peer-to-peer campaign would align best, and use GoFundMe Pro to turn your vision into reality.

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