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Elizabeth Chung
10 Nonprofit Mission Statements

10 Killer Nonprofit Mission Statements to Learn From

Your mission statement is the foundation for your nonprofit’s marketing and communications. In one or two sentences, it sums up the essence of your organization. It guides your decision-making processes and should make people want to learn more about your organization.

A strong mission statement explains three things:

  • why your organization exists
  • whom it serves
  • how it serves them

Most importantly, it hits all three points in a succinct, clear, and memorable way. Unfortunately, many nonprofit mission statements are vague and ambiguous, while others are too wordy and use industry-specific jargon. It’s up to you to craft a message that is easy for people to remember and repeat to others.

Whether you’re writing a brand new mission statement or sprucing up an old one, you can learn from the best. For guidance and inspiration, check out these 10 awesome examples that get the job done.

1. Possible Health

Mission Statement:

Possible is a nonprofit healthcare company that delivers high-quality, low-cost healthcare to the poor.

What we love about it:

Possible nails it with this simple, clear mission statement. In just a few words, the organization speaks to how it optimizes both the quality and cost of their healthcare services to achieve the greatest impact. This sentence also rolls easily off the tongue, making it even easier to remember.

2. Team Rubicon

Mission Statement:

Team Rubicon unites the skills and experiences of military veterans with first responders to rapidly deploy emergency response teams.

What we love about it:

In one sentence, Team Rubicon defines and details their purpose and services. The key word “rapidly” is a fine touch. With just one word, the organization clarifies its mission to provide aid immediately after a disaster occurs.

3. Heifer International

Mission Statement:

Heifer International’s mission is to work with communities to end world hunger and poverty and to care for the Earth.

What we love about it:

The phrase “work with communities” brings focus to Heifer’s method to eradicate hunger and poverty worldwide. It focuses Heifer’s goal to help communities become self-sufficient and engage in sustainable agriculture and commerce.

4. Watts of Love

Mission Statement:

Watts of Love is a global solar lighting nonprofit bringing people the power to raise themselves out of the darkness of poverty.

What we love about it:

Watts of Love’s mission statement doesn’t fail to inspire. This powerful sentence communicates the organization’s purpose, the people it serves, and the solution it offers. The wording is concise, memorable, and inspiring.

5. Vs. Cancer Foundation

Mission Statement:

The Vs. Cancer Foundation is a non-profit organization dedicated to saving kids’ lives by empowering athletes and communities to fund lifesaving childhood cancer efforts.

What we love about it:

As brief as they are, great nonprofit mission statements also get essential facts across. Here, Vs. Cancer is very clear about how they intend to move the needle for the cause: by partnering with athletic teams to fund pediatric cancer research.

6. First Descents

Mission Statement:

First Descents provides life-changing outdoor adventures for young adults (age 18-39) impacted by cancer.

What we love about it:

First Descents keeps it clear and concise. We also love that they specify the age range of the people they serve, keeping their mission fine-tuned and focused.

7. Bright Pink

Mission Statement:

Bright Pink is on a mission to save women’s lives from breast and ovarian cancer by empowering them to live proactively at a young age.

What we love about it:

Bright Pink crafts a mission statement that is both compelling and clear. It explains exactly the change that will arise from the organization’s efforts.

8. Project Concern International

Mission Statement:

PCI’s mission is to prevent disease, improve community health and promote sustainable development worldwide.

What we love about it:

In a succinct statement, Project Concern International (PCI) identifies its three-pronged approach to building stronger communities around the world. The sentence is simple and to the point.

9. CoachArt

Mission Statement:

CoachArt creates a transformative arts and athletics community for families impacted by childhood chronic illness.

What we love about it:

CoachArt offers a variety of services for the people they serve, and their mission statement captures this holistic approach in an emotionally stirring way.

10. Red My Lips

Mission Statement:

To transform our culture of sexual violence by educating, inspiring, and mobilizing a global community to red their lips, raise their voices, and create real change.

What we love about it:

Red My Lips runs a campaign every April where supporters wear red lipstick to raise awareness about sexual violence. The organization’s name explains how people can get involved, and its mission statement reiterates this first, important step an individual can take—“to red their lips.”

While all mission statements should answer the essential questions—why you exist, how you incite change, and whom you serve—there isn’t a step-by-step formula to crafting a killer nonprofit mission statement. Study your own mission statement and assess whether it is doing its job. Then invest the time and effort to make it hard to forget.


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  • rc

    Good list!

    • Elizabeth Chung

      Thanks for reading, glad you enjoyed!

  • rc

    Hope you like the way we phrased our mission at Rob’s Barbershop Community Foundation (rbcf.org)

    • Elizabeth Chung

      Hey RC, what a cool mission you got there! Great job packing a lot of information into just one sentence.

      • rc

        Great! I appreciate the thumbs up

  • Charlie King

    Really nice list! I am building a Mission Statement training program, and this is one of the best lists of on-point, compelling mission statements I’ve seen. Nice! Charlie (pssst.. here’s my practice’s new working Mission Statement. “At Heroic Fatherhood we champion committed fathers to raise limitless children!”

    • Elizabeth Chung

      Thanks, Charlie! Really appreciate it. Love your practice’s new mission statement – concise and powerful!

  • Sheron

    Hi – can you please evaluate this mission statement? I want to make certain I’m on the right track. Thanks. Collegiate Training Institute’s (“CTI”) is on a mission to inspire, motivate, and empower
    at-risk youth (ages 6-10) to become successful by helping to set and achieve personal
    goals, increase self-esteem, and prevent engagement in risky behaviors.

    • Elizabeth Chung

      Hi Sheron, that looks great so far! I would ask that you clarify/specify what it means for youth “to become successful,” according to your organization. Also, what do you mean by “risky behaviors”? Would “harmful” be a better term?

  • Jane Sampson

    HI Liz- LOVE your article!! Would you please be so kind as top evaluate this mission statement?

    Janeens mission is to end child abuse, poverty and
    illiteracy in all parts of the world and to bring awareness of the issue by the
    use of God given talents through apparel design and service.

  • Red my lips one’s is awesome.

    Regards,
    http://www.syedusan.com

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