10 Killer Mission Statement Examples For Nonprofits

4 min
nonprofit mission statements

Your mission statement is the foundation for your nonprofit’s marketing and communications. In one or two sentences, it sums up the essence of your organization. It guides your decision-making processes and should make people want to learn more about your organization.

A strong mission statement explains three things:

  • why your organization exists
  • whom it serves
  • how it serves them

Most importantly, a mission statement hits all three points in a succinct, clear, and memorable way. Unfortunately, many mission statements are vague and ambiguous, while others are too wordy and use industry-specific jargon. It’s up to you to craft a message that is easy for people to remember and repeat to others.

Use This Worksheet to Evaluate Your Nonprofit Now

Whether you’re just starting out or sprucing up old messaging, you can learn how to write a mission statement for your nonprofits from the best. For guidance and inspiration, check out these 10 mission statement examples along with our tips on how to write an impactful nonprofit mission statement.

Examples to Write a Mission Statement for a Nonprofit

1. charity: water

Mission Statement:

charity: water is a nonprofit organization bringing clean and safe drinking water to people in developing nations.

What we love about it:

charity: water wastes no time getting to the heart of their cause in their mission statement. In just a few words, the nonprofit explains their mission in terms anyone can understand. The simplicity of charity: water’s mission statement could even be seen as a parallel to their straightforward mission of providing clean drinking water to those who need it.

2. Team Rubicon

Mission Statement:

Team Rubicon unites the skills and experiences of military veterans with first responders to rapidly deploy emergency response teams.

What we love about it:

In one sentence, Team Rubicon defines and details their purpose and services. The key word “rapidly” is a fine touch. With just one word, the organization clarifies its mission to provide aid immediately after a disaster occurs.

3. Heifer International

Mission Statement:

Heifer International works with communities to increase income, improve child nutrition, care for the Earth, and ultimately end world hunger and poverty.

What we love about it:

The phrase “works with communities” brings focus to Heifer’s method to eradicate hunger and poverty worldwide. It focuses on Heifer’s goal to help communities become self-sufficient and engage in sustainable agriculture and commerce.

4. Watts of Love

Mission Statement:

Watts of Love is a global solar lighting nonprofit bringing people the power to raise themselves out of the darkness of poverty.

What we love about it:

Watts of Love’s mission statement doesn’t fail to inspire. This powerful sentence communicates the organization’s purpose, the people it serves, and the solution it offers. The wording is concise, memorable, and inspiring.

Download: World-Changing Work, The Modern Nonprofit Professional’s Experience

5. Vs. Cancer

Mission Statement:

Vs. Cancer empowers any sports team, any athlete and any community to help kids with cancer. As a signature fundraising campaign of the Pediatric Brain Tumor Foundation, proceeds help fund child life programs in local hospitals and lifesaving pediatric brain tumor research.

What we love about it:

As brief as they are, great nonprofit mission statements also get essential facts across. Here, Vs. Cancer is very clear about how they intend to move the needle for the cause: by partnering with athletic teams to fund pediatric brain tumor research.

Watch: How to Turn a Passion Project Into a $1M Nonprofit

6. First Descents

Mission Statement:

First Descents provides life-changing outdoor adventures for young adults (age 18-39) impacted by cancer.

What we love about it:

First Descents keeps it clear and concise. We also love that they specify the age range of the people they serve, keeping their mission fine-tuned and focused. While being so extremely succinct isn’t feasible for all organizations, this is a perfect example of how to write a mission statement that packs a punch in one sentence.

7. Bright Pink

Mission Statement:

Bright Pink helps to save lives from breast and ovarian cancer by empowering women to know their risk and manage their health proactively.

What we love about it:

Bright Pink crafts a nonprofit mission statement that is both compelling and clear. It explains the change that will arise from the organization’s efforts and how they plan to accomplish their mission.

8. Project Concern International

Mission Statement:

PCI’s mission is to empower people to enhance health, end hunger and overcome hardship.

What we love about it:

In one sentence, Project Concern International (PCI) identifies its three-pronged approach to building stronger communities around the world. The succinct statement is simple and to the point, but interested readers can easily find more details on their website or collateral. For example, below their mission statement on their website is a section for their vision and core values.

nonprofit mission statement example
Read in full on the PCI website.

9. CoachArt

Mission Statement:

CoachArt creates a transformative arts and athletics community for families impacted by childhood chronic illness.

What we love about it:

CoachArt offers a variety of services for the people they serve, and their mission statement captures this holistic approach in an emotionally stirring way.

10. Red My Lips

Mission Statement:

To transform our culture of sexual violence by educating, inspiring, and mobilizing a global community to red their lips, raise their voices, and create real change.

What we love about it:

Red My Lips runs a campaign every April where supporters wear red lipstick to raise awareness about sexual violence. The organization’s name explains how people can get involved, and its mission statement reiterates this first, important step an individual can take—“to red their lips.”


While all mission statements should answer the essential questions—why you exist, how you incite change, and whom you serve—there isn’t a step-by-step formula to crafting a killer nonprofit mission statement. Study your own mission statement and assess whether it is doing its job. Then invest the time and effort to make it hard to forget.

For more actionable insights and trends that you can use to optimize your conversion tactics, strengthen your retention efforts, and future-proof your fundraising strategy for years to come, download The State of Modern Philanthropy 2021 report.

Free Download: The State of Modern Philanthropy 2021


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