When it comes to Giving Tuesday, social media is a huge driver of participation and engagement.
“Insiders credit social media for fueling the democratic approach of #GivingTuesday and helping it spread like wildfire.”
In 2016, Giving Tuesday-related content earned 2,399,092 social media engagements: wildfire. This lift from social media helped organizations around the world raise $177 million from 1.64 million total gifts.
It’s crucial that you build a social media strategy that captures your audience’s attention and drives them back to your Giving Tuesday campaign.
To help your organization take full advantage of the Giving Tuesday excitement, we created 28 social media templates —14 for Facebook and 14 for Twitter. Use these to build, or refine, your social media plan leading up to, the day of, and after Giving Tuesday.