4 Unexpected Ways Peer-to-Peer Fundraising Supports Nonprofits

By Contributing Author
Reading Time: 4 minutes

This post is inspired by a chapter in our recent guide, The Anatomy of a Successful Peer-to-Peer Fundraising Campaign.
Seasonal lulls and minimal resources can make fundraising seem more limiting than enabling.

Built with these struggles in mind, Classy’s modern peer-to-peer fundraising pages knock over these obstacles and empower you to achieve your goals. Below are four ways that peer-to-peer fundraising on Classy can alleviate your day-to-day challenges and power your entire strategy.

1. Generate New Revenue

In the last few decades, the digital age has taken nearly every industry by storm—the social sector included. As a result, organizations have had to shift their engagement and development strategies. Those who fail to adapt risk a decline in funding.

Peer-to-peer fundraising on Classy allows you to build a stream of revenue that meets people where they want to engage—online. Individuals are empowered to express their passion for your cause through personal fundraising pages and quickly start raising money.

Whether you launch a time-based campaign, or allow supporters to fundraise throughout the year (think birthdays, anniversaries, athletic endeavors, and more), Classy Peer-to-Peer Fundraising allows you to build beautiful, brand-centric campaigns that engage supporters and boost results, all year long.

Habitat for Humanity's peer-to-peer fundraising campaign
Habitat for Humanity’s Classy Peer-to-Peer Landing Page makes the cause instantly tangible with a large hero image and campaign information.

2. Reclaim Your Time

If you’re like most nonprofits (and humans), you dream about what you could do with a few extra hours in your day. While an effective peer-to-peer fundraising strategy requires dedicated time like any other initiative, with the right fundraising software, you’re able to eliminate tasks, improve efficiency, and focus on helping your fundraisers succeed.

For instance, Classy’s Peer-to-Peer campaign saves you time and effort in several ways:

  • Prominent leaderboards update in real time so supporters are always spotlighted without heavy lifting.

    Okizu peer-to-peer fundraising leaderboard
    Okizu’s leaderboard on their Classy Peer-to-Peer Landing Page. Click to see the full page live.


  • An in-product Fundraiser Dashboard provides individual fundraisers with tips and best practices to help get them started.
peer-to-peer fundraiser dashboard


  • Engagement tools like Milestone Emails save you time and motivate fundraisers by triggering messages based on their progress. Set up encouraging messages that are automatically sent out when an individual reaches a certain percentage of their goal.
milestone email to fundraisers

At the end of the day, you can create a beautiful campaign without any code or advanced design resources.

3. Elevate Your Brand

Classy Peer-to-Peer also makes your brand and organization the focal points of your fundraising pages. To create a fluid experience for the user, your branding is carried through from your website homepage…

Summit website homepage
Summits Education’s homepage


to your campaign page…

Summit peer-to-peer fundraising campaign
Summit Education’s Classy P2P Landing Page. Click to see the full page live.

…to the individual pages of your fundraisers.

Summit peer-to-peer fundraising page
An individual fundraising page for Summit Education


Further, you have a full range of customization options that give you more opportunities to tell your organization’s story. New social sharing features then make it easy to get it out to your network and mobilize your supporters. To top it off, Classy’s mobile-ready pages ensure a positive, secure experience for your site visitors on the go.

peer-to-peer fundraising page on mobile

4. Strategize to Grow and Scale

With a thoughtful plan in place, peer-to-peer fundraising can become a revenue stream for your organization that not only mitigates the risks of fundraising seasonality, but also helps you grow and scale.

Classy Peer-to-Peer folds strategic thinking into the efforts of your fundraisers to make this growth possible. The Fundraiser Dashboard coaches fundraisers through the basics of setting up a successful page to save you time and energy. Milestone Emails make it easy to keep communication best practices in mind, particularly the need to keep fundraisers updated and motivated about their progress.

These types of features empower and enable more of your supporters to raise money for your cause without adding a ton to your development team’s workload.

Get the guide below and see how top organizations are using Classy Peer-to-Peer to bring their brand front and center and elevate their entire fundraising approach.

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