When nonprofit teams discuss investing in online fundraising software, they often examine the budget to see if they can afford the financial costs associated with a platform. This cost includes the licensing fee as well as credit card and transaction fees.
While the total price is a crucial element in the decision, strictly focusing on those costs doesn’t factor in the time, effort, and resources your team spends on fundraising. To make sure you’re analyzing the full return on investment (ROI) potential, you have to account for all the ways online fundraising software will benefit your team and provide value.
Jumpstart your team discussion by answering important questions like:
- How much time do you spend building fundraising campaigns?
- Do your campaign pages provide an engaging donor experience?
- Is pulling data reports simple for your staff?
- Are all of your systems connected?
- What percentage of your work is automated?
- Can you increase your checkout page conversion rates?
With a proper analysis of your full ROI, beyond just monetary costs, your team will be empowered to make a decision that can save time, money, and resources associated with fundraising. Our guide, 5 Ways Online Fundraising Pays for Itself, explores the factors that demonstrate the most value for nonprofits across five key areas:
- Enhanced Campaigns and Donor Experience
- Automation and Time-Saving
- Streamlined Administration
Over time, you may find that an informed investment in the right software can help ensure your online fundraising pays for itself, and then some. Download your free copy today and see how you can increase your impact by raising more funds and saving money at the same time.