TerriHarel
Terri Harel
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8 Crowdfunding Campaigns Designed With Classy

A compelling fundraising campaign is like a memorable children’s book: simple to follow, but makes even the most complex topics accessible and compelling. In them, we find tension, empathy, action, and resolve. They tell a good story.

That’s why organizations that understand the importance of branding and storytelling—even those that work on complicated or unsexy topics—can compel supporters to invest in their cause. For the modern nonprofit raising money online, storytelling is critical to a successful fundraising strategy.

But, as we all know, fundraising isn’t easy. The new Fundraising Suite aims to make it easier. These crowdfunding campaigns designed with Classy go above and beyond what we imagined organizations could create with Classy’s new built-in design tools. Below, you can see each live campaign and a storytelling tip to use for your next crowdfunding campaign.

1. #ShowYourGrit – John Wayne Cancer Foundation

designedwithclassy-showyourgrit

 

Storytelling Tip: While it’s not the only thing that’ll drive someone to give, brand consistency is key to connecting supporters to a story the stretches beyond one campaign.

2. Heart & Home Recurring Giving Program – Selamta Family Project

designedwithclassy-selamta

Storytelling Tip: Shine through as genuine and effortless with friendly imagery and a warm, conversational tone.

3. feedOne Recurring Giving Program – Eastern Star Church

designedwithclassy-feedone

Storytelling Tip: On Classy Crowdfunding, images are the star of the show. They’re the first thing to grab a visitor’s attention and make a lasting impression.

4. Field of Flags – Disabled American Veterans

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Storytelling Tip: Allow supporters to involve themselves in the story. Disabled American Veterans immediately expresses how a donor’s personal connection to the cause is an investment in the bigger picture of their mission.

5. Send a Kid to Camp – Epilepsy Foundation of Northern California

designedwithclassy-epilepsy-foundation

Storytelling Tip: Make an instant impression on prospective donors with a video, especially when someone visits your campaign page from a mobile device.  

6. Sponsor a Student – Blue Engine

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Storytelling Tip: Your organization may have many programs, but tell one story at a time rather than trying to fit everything in at once. Blue Engine tailored their crowdfunding campaign to demonstrate the specific impact of sponsorships.

7. #UtahRefugee Maker Bus – Kidnected World (The Wonderment Program)

designedwithclassy-kidnected-world

Storytelling Tip: Your organization may have many programs, but tell one story at a time rather than trying to fit everything in at once. Blue Engine tailored their crowdfunding campaign to demonstrate the specific impact of sponsorships.

8. #DoubleTheFreedom – Destiny Rescue

designedwithclassy-destiny-rescue

Storytelling Tip: Identify an individual, even if she is anonymous like Destiny Rescue’s “her,” who encourages site visitors to connect to a cause on a very human level.

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