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How Action Against Hunger Reignited Their Fundraising Efforts


By Will Schmidt

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Reading Time: 2 minutes

Action Against Hunger takes decisive action against the causes and effects of hunger. Their work saves the lives of malnourished children and ensures families can access clean water, food, training, and healthcare.

To strengthen their global reach, they knew they needed to make an investment to modernize their design and fundraising processes. Their decision to adopt Classy has led to new growth and success.

In fact, from 2015 to 2016, their revenue grew by just over 9 percent. What’s more, Action Against Hunger uses Classy as a proverbial one-stop shop to meet their various fundraising needs.

An All-in-One Fundraising Solution

They quickly integrated their CRM, marketing tools, and other third-party services with the fundraising platform to build communication lines between all of their pools of data. They joined together:

  • Payment processor, Authorize.net
  • CRM, Salesforce
  • Contacts and emails, MailChimp

These data integrations and flows freed up valuable time that was previously used focusing on the back-end. They now had more time to focus on donor relations.

The Gift That Keeps on Giving

Action Against Hunger’s recurring giving program is one of the central drivers of their ability to grow as an organization. This steady stream of revenue provides them with a stable foothold to experiment with new, creative ideas for donation forms and peer-to-peer fundraising tactics.

Switching to Classy not only helped Action Against Hunger sustain their robust monthly giving program, but also expand its success. Over the course of the last year, they’ve increased participation in their recurring giving program by 30 percent.

Aside from their recurring giving program, Action Against Hunger runs around six fundraising campaigns per year. And where it used to take them weeks to create a new campaign, on Classy, they can do it in a single day.

Dig into the full story below to discover how modern fundraising software:

  • Transformed their campaign design process
  • Improved the donor experience
  • Provided seamless data integrations
  • Saved time and effort

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