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Fundraising

4 Ways to Maximize Revenue From Employee Matching Gifts

If your nonprofit already uses matching gifts, or you’re looking to start for the first time, these four strategies can help make sure that your organization maximizes revenue generated from employee matching gifs.

Business, Technology, & Operations

4 Tips to Effectively Manage Your Organizational Expenses

See how combining the benefits of effective donor management with a sharp eye for managing organizational expenses can increase the scope of your impact without negatively impacting your programming.

runners feet 5k
Fundraising

How to Plan a 5K: 24 Tips From a Runner

When a race is well-organized, it has the potential to attract a cult following of avid racers and supporters who participate in the race year after year.

smart fundraising goals
Fundraising

The SMART Way to Create Fundraising Goals

Remember the SMART acronym from elementary school? Classy explains how to set fundraising goals with the SMART system specifically tailored for nonprofits. Learn how to create specific, measurable, ambitious, attainable, relevant, and timely goals for your nonprofit.

Cat looking at computer screen
Fundraising

How to Leverage Humor in Your Nonprofit’s Marketing

Humor is a powerful tool for creating affinity and zealots. Learn how you can test it and implement it into your marketing materials to connect with your community in an authentic, genuine, and human way.

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