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brand storytelling
Marketing

Brand Storytelling: Lessons From Southwest Airlines [VIDEO]

Whether you’re building a “feel good” narrative, a direct appeal, or a detailed how-to about your operational processes, this video can help both your nonprofit’s brand and storytelling, no matter how big or small your team.

Why Google Analytics
Business, Technology, & Operations

4 Reasons You Should Obsess Over Google Analytics

Discover why Google Analytics is a central piece to the puzzle of your online presence and how it can help track information about your site like number of new visitors, where people enter your site from, and how long they stay on certain pages.

Fundraising

The 4 Phases of a Modern Capital Campaign

Although plenty of literature describes how capital campaigns differ from traditional fundraising methods, at the end of the day, the process doesn’t need to be a radical departure from your ongoing development work and best practices. This post outlines what a capital campaign is and how you can manage it in four phases using modern fundraising techniques.

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