AUDIOBOOK: The Donor Retention Handbook

By Ellie Burke
Purple Graphic
Reading Time: < 1 minute

With 30 percent of gifts happening in December alone, it’s no wonder the holidays are fondly called the “most wonderful time of the year.” But this massive influx of support can throw your development team for a loop if you don’t have a donor retention strategy to fold these new holiday supporters into your year-round community.

That’s why we created a helpful guide full of tips on donor retention. Yet with the giving season already underway, you’re probably wondering when on Earth you will have time to read through it and absorb these best practices. Luckily, we have a simple solution in mind.

Introducing Classy’s First Ever Audiobook!

Download the audiobook below and learn with us on your commute to work, your trip to the grocery store, your afternoon jog, or even in the shower (water-proof speakers sold separately).

Get ready to learn about:

  • Why you need to care about donor retention
  • How to meet donor expectations
  • Ways to improve donor involvement
  • Email best practices
  • The importance of transparency and responsiveness
  • How to show appreciation and delight your donors


Are there additional topics that you would like to learn about via audiobook? Be sure to let us know in the comments below.

The Donor Retention Audiobook

Subscribe to the Classy Blog

Get the latest fundraising tips, trends, and ideas in your inbox.

Thank you for subscribing

You signed up for emails from Classy

The email you subscribed is