Bryan Caplan

73 percent of consumers have more trust in a local business or organization with positive reviews because someone outside of the brand is providing an objective account of their experience. Whether a donor, volunteer, or beneficiary, a testimonial paired with a high star rating just may be the social proof you need to attract a new supporter.

You’ve provided enough value to persuade a potential donor to give you his or her email address. Now what? It’s time to build the perfect… keep reading

Avoid these 10 mistakes in your fundraising email campaigns to ensure your messaging resonates and incites action.

The most beautiful email marketing campaigns are worth little if your audience never gets to see them. Here are five tips that can help you spam-proof your email marketing and lock down your digital success.