Latest Posts by Bryan Caplan

Laptop computer with Google search on screen

How to Drive Donations with Google Business Reviews

73 percent of consumers have more trust in a local business or organization with positive reviews because someone outside of the brand is providing an objective account of their experience. Whether a donor, volunteer, or beneficiary, a testimonial paired with a high star rating just may be the social proof you need to attract a new supporter.

Image of laptop computer

How to Spam-Proof Your Email Marketing

The most beautiful email marketing campaigns are worth little if your audience never gets to see them. Here are five tips that can help you spam-proof your email marketing and lock down your digital success.

Where social entrepreneurs go to learn and grow

Join over 20,000 leaders just like you who get their weekly dose of technology, innovation, fundraising ideas, and the latest industry trends.

Subscribe to the Classy Blog