Latest Posts by Contributing Author

Why Google Analytics
Business, Technology, & Operations

4 Reasons You Should Obsess Over Google Analytics

Discover why Google Analytics is a central piece to the puzzle of your online presence and how it can help track information about your site like number of new visitors, where people enter your site from, and how long they stay on certain pages.

Business, Technology, & Operations

Nonprofit Data Integration: Getting Started

A fully-realized data integration strategy lends structure to the flow of data, and creates guidelines for how data will be maintained over time. This post reviews data integration best practices and provides tips for getting started.

Marketing

9 Nonprofit Emails That Actually Convert

Use these 9 examples to help guide your strategy and send the right messages—that convert—at the right time during your next email marketing campaign.

Google search results for "Google ad grants"
Marketing

The Major Google Ad Grant Policy Changes You Need to Know

At the end of 2017, Google announced substantial policy changes geared towards improving the overall quality of the Google Ad Grants program. As such, many nonprofits need to improve and optimize their organization’s $10,000 per month Google Ad Grant account in order to ensure compliance and continued activation.

infographic sketch
Design & Branding

4 Steps to Better Nonprofit Infographics

An infographic is one of the most efficient ways to portray information and data—but it takes skill to create a compelling and well-designed nonprofit infographic. If you don’t have the budget for an in-house graphic designer, then follow these steps to create an infographic outline to provide a third-party designer.

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