Page Piccinini

With the right metrics, you can track donor behavior over time and better understand if your collective efforts are driving intended results. With a little effort, any nonprofit professional can identify and interpret key data points to improve operations and help their organization grow.

Our own analysis reveals that Giving Tuesday is an incredibly important day, not only for the spike we see in donations, but also for the increase in the number of new and recurring donors.

While fundraising reports often cite the mean, or average, this data point is not always the best summary statistic to use when representing a data set. To most efficiently interpret and leverage data it’s important to know the implications of using different summary statistics.

Mobile giving has been steadily growing over the years. Our data insights team digs in to identify behavior patterns your nonprofit should keep top of mind.