Latest Posts by Will Schmidt

habit
Classy Product

How to Make the Donation Process A Habit

If you want to keep donors coming back to your future campaigns, or even take a one-time donor and foster them into a recurring donor, you can design your fundraisers to build and sustain habits.

News, Research, & Trends

Why Dopamine Might Be the Secret to Motivating Supporters

Dopamine is responsible for motivating us to do things in our life. There are ways you can foster an environment at your nonprofit that sparks dopamine release in supporters, which can motivate them to give to your cause.

Business, Technology, & Operations

9 Supporter Emails You Don’t Want to Receive [GIFs]

When it comes to your nonprofit communications, email is one of the best tools at your disposal for connecting with your supporters. Sometimes, though, there are messages you’d rather not receive back from them.

Leadership, Management, & Culture

3 Tips to Strengthen Your Nonprofit Brand Identity

When supporters build an emotional association with your organization, it’s a direct byproduct of your brand identity. What’s more, these supporters can become ambassadors for your brand and take your mission to their own networks.

Classy Product

4 Pro Tips on How to Use Impact Blocks Creatively

When using Classy’s Impact Blocks feature, there are a wide variety of ways you can leverage them to convey the tangible and intangible levels of your nonprofit’s impact. Here are four pro tips from Classy experts on how.

Fundraising

The Simplest Donor Retention Tip of All Time

It costs significantly more money to acquire a new donor than it does to retain an existing one. Nonprofits can combat donor attrition and enhance retention rates through one simple move: ask people what their reason for giving is.

Where social entrepreneurs go to learn and grow

Join over 20,000 leaders just like you who get their weekly dose of technology, innovation, fundraising ideas, and the latest industry trends.

Subscribe to the Classy Blog