Nonprofit professionals know that recurring giving is an invaluable part of a sustainable fundraising strategy, but recent data has taken that knowledge, made it bold, and added an exclamation point. Case in point: Classy platform data shows that recurring donors have the highest lifetime financial return, 42% above fundraisers and 440% above one-time donors.
Add on the rise of the subscription economy, where 92% of millennials have active subscription services, and there has never been a better time for your nonprofit to invest in recurring giving. This surge in subscription services means that donors are primed for monthly giving, but it also means that supporters have high expectations for a seamless, convenient giving experience.
In fact, Classy’s report, Why America Gives, found that 49% of consumers say that if it were more convenient to donate to their favorite nonprofit, then they would probably or definitely give more often. And what could be more convenient for a donor than an automatic, recurring donation?
Download the recording of the webinar, How to Modernize Your Recurring Giving Program This Year, where two Classy experts will walk you through the elements your nonprofit needs to build a modern, convenient recurring giving program.
In the webinar, you’ll learn:
- How to provide a seamless experience for recurring donors
- Tangible actions to take so that you exceed modern donor expectations
- How to leverage eye-catching design to tell a story and build credibility
- Ways to tailor your messaging to modern supporters
Download the recording to learn how you can take your recurring giving program to new heights this year.