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language matters in fundraising

How Much Does Language Matter In Fundraising?

Language is critical to the success of your fundraising campaign. New research from Georgia Tech, about what successful Kickstarter campaigns do, shows that it plays off potential fundraisers emotions and draws them in to donate.


The Key to Donor Retention: Delight

One of the biggest challenges facing the modern nonprofit organization is donor retention. According to studies done by the Association of Fundraising Professionals and others,… keep reading

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