YouTube has more than 1 billion users. Everyone from your mom to your doctor to your twelve-year-old nephew watches YouTube videos. What’s more, the platform… keep reading
Like a great song you’ve heard just one too many times, there are certain words and phrases we hear at the office that are like nails on a chalkboard. If we take an extra moment to debunk our hot, go-to terms, we stand a better chance at communicating effectively.
Storytelling is one of the strongest tools nonprofit marketers have in their arsenal. Classy’s Guide to Nonprofit Storytelling helps you tell a compelling story to successfully engage with supporters.
Securing press coverage is often viewed as a difficult exercise, but if you properly plan out a strategy your nonprofit’s story can be the next great piece of breaking news.
About 30 percent of Earth’s population uses social media, and it’s a powerful tool for your nonprofit to raise brand awareness, promote events, and engage your community. Learn how to host a social media takeover and leverage the public to take your efforts to new heights.
Filming a great nonprofit video is difficult, which is why we sat down with Classy’s media and video producer Brad Hilton for some expert tips. He explains how to optimize your next nonprofit video from pre production through post production.
This is a guest post by Justin Hanson, a product designer at Classy.org. Here, he shares how any nonprofit can solve problems through a strong… keep reading
Newsjacking is the act of leveraging breaking news to draw eyes to your organization and cause. With the right strategy, your organization can use your own blog and social media channels to become a source your community looks to for timely information and commentary.
By now, most nonprofits know that social media is an important part of marketing, fundraising, and donor engagement. But many still lack the specific skills… keep reading
Millennials are the largest generation currently alive and are considered the most tech savvy, globalized generation in history. As Baby Boomers retire, we’ll see millennials move into leadership roles and dictate the future of fundraising.