Let’s start with a story. A one-time donor, let’s call her Donor X, opts in to receive your e-mail updates. Great, you think, another subscriber!… keep reading
Language is critical to the success of your fundraising campaign. New research from Georgia Tech, about what successful Kickstarter campaigns do, shows that it plays off potential fundraisers emotions and draws them in to donate.
Every year, StayClassy gives its staff time off for the holidays. Our office closes a few days before Christmas until January 2nd. Most of our… keep reading
Previously, we discussed the new Facebook algorithm and its potential effect on nonprofit organization pages. As a result of an increasing amount of content available… keep reading
The new Facebook algorithm brings some broad sweeping changes to the platform. However, it might not be a terrible change, and you can re-optimize your page to fit its new parameters.
What do mirror neurons have to do with nonprofit storytelling? It relates to a concept creative writers are familiar with called showing versus telling. Digging into what humans engage with can help your nonprofit’s story be that much better.
Facebook is set to join the S&P 500 tomorrow and will be selling nearly 70 million shares – approximately 4 billion dollars worth – in… keep reading