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News, Research, & Trends

language matters in fundraising
Fundraising

How Much Does Language Matter In Fundraising?

Language is critical to the success of your fundraising campaign. New research from Georgia Tech, about what successful Kickstarter campaigns do, shows that it plays off potential fundraisers emotions and draws them in to donate.

facebook algorithm
Business, Technology, & Operations

Why Facebook’s New Algorithm Might be a Good Thing

The new Facebook algorithm brings some broad sweeping changes to the platform. However, it might not be a terrible change, and you can re-optimize your page to fit its new parameters.

Marketing

The Role of Mirror Neurons in Nonprofit Storytelling

What do mirror neurons have to do with nonprofit storytelling? It relates to a concept creative writers are familiar with called showing versus telling. Digging into what humans engage with can help your nonprofit’s story be that much better.

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