Google and Classy Join Forces for Your Nonprofit

2 min
Soraya Alexander

Using our Google Ad Grant, we were able to raise over $174,563 in online revenue over the past year. This has a huge impact on our work with those struggling with depression, addiction, self-injury, and suicide.”

Lindsay Kolsch
To Write Love On Her Arms

Is your organization fully optimizing its Google Ad Grant? Even if you are spending your Grant dollars, are you spending to get the most impact? Fewer than half of Ad Grant recipients take advantage of free bidding and analytics tools to maximize their ad grant success.  

Google and Classy have now partnered to offer exclusive, powerful tools to help our customers make the most of their Ad Grants, just in time for the giving season:

Maximize your Ad Grants with conversion tracking: Your Ad Grant can drive 5,000+ visits per month, but are you effectively converting those visitors to donors? Simply link your Google Ad Grant account to Classy and turn on Classy’s best-in-breed Google Analytics integration to start improving conversions.

Get free 1:1 Google Ad Grants coaching: The first 100 Classy clients to turn on conversion tracking will get free, personalized support from a Google Specialist.

Turn on automated optimization to improve your bids: You may think you need deep marketing experience to expertly spend your Google dollars, or that you can’t do things like bid over $2 for expensive terms. Take advantage of our coaching sessions listed below on how to use Google’s free bidding tools to surpass these limitations and amplify your exposure.

Send grants traffic directly to your Classy donation pages: Usually, you can’t send Google Ad Grant traffic to any URL except your own, preventing nonprofits without masked URLs from collecting donations with Grant ads. Classy is now the FIRST and only approved external destination for Google Ad Grants. Your Classy campaigns just got more powerful!

Use this guide to learn how to implement conversion tracking.

Not yet set up with Google Ad Grants? Claim your $10,000 per month of free Google advertising now.

Have Questions?

Classy and Google-certified partner Community Boost Consulting is available to offer our nonprofit partners a step by step walkthrough of conversion value-tracking and implementation to ensure your team gets the most out of these tools. Email marketing@classy.org to get in touch with someone today.


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