At Classy, our nonprofit webinars are designed for nonprofit professionals from all sectors and specialties looking for insight, creative solutions, and informative resources. We invite the top thinkers and innovators—both internally at Classy and externally in the nonprofit sector—to share their expertise directly with you.
Below are our top six webinars from 2017 based on attendance numbers. Read up on them and then download the recordings and slides for each one.
1. How to Craft the Perfect Donor Thank You
Did you know that the cost of retaining a donor is 20 percent the cost of acquiring a new donor? You have more control of your donor retention rates than you might think. In this 30-minute webinar, we explore how simply saying “thank you” to your donors can help increase your retention rates.
You don’t always have to spring for lavish gifts or swanky appreciation events. Instead, you’ll learn how a little creativity and thoughtfulness can make a huge impact on whether your donors stick around or not, and then we’ll show you how to put it into action.
2. Corporate Sponsorships for Nonprofits
Amy George, Senior Vice President of Giving, Marketing and Communications at Mothers Against Drunk Driving (MADD), and Susan McPherson, founder and CEO of McPherson Strategies, share their expertise to help you land the corporate sponsorship of your dreams. Together, we dive into what it takes to build an effective relationship with a for-profit partner.
Learn how to evaluate your organization’s internal partnership goals, determine what type of partnership suits you best, and identify a corporate sponsor that aligns with your mission. Finally, our experts will walk you through how to design an attention-grabbing presentation and pitch potential partners.
3. Classy Workshop: How to Build Your Online Fundraising Calendar
Ditch the last-minute campaigns and emergency appeals that don’t produce the fundraising results you’re looking for. Instead, take the time now to build an annual fundraising calendar that gives you more control over your fundraising throughout the year.
In this webinar, Classy’s account management team helps you plan and map out your next year in real time, match programs and budgets with the right campaign type, and set up DIY fundraising options that allow supporters to fuel your mission year-round.
4. Modern Email Strategies to Win More Donors
We sit down with HubSpot, the industry leader in email marketing, to showcase how world-class marketers use email to drive donor engagement and growth. You’ll see examples of email campaigns that have found success using the techniques presented in this webinar.
For example, learn how to create personas within your donor base so that you can create individualized messages for them. Then, drill down further to segment your mailing lists and deliver your newly personalized content.
5. Boost Year-End Giving Using Facebook, Google Ads, Email, and More
We teamed up with Community Boost to help you discover the best ways to amplify your year-end giving efforts through various digital marketing tools. For example, this webinar explores tactics using Google Ad Grants, Facebook advertising, video content, and email marketing.
As an added bonus, Katie Fiorillo from Project Concern International joins the webinar to share some of these very tools and strategies she’s used to improve her organization’s digital donor stewardship. And while the 2017 fundraising year might be over, this webinar can be applied to future year-end, and all other, campaigns as well.
6. Secrets to Giving Tuesday Success
Since its inception, Giving Tuesday has grown bigger each year. In 2016, the movement raised over $177 million online, and in 2017 it brought in $274 million in total donations. If you want a piece of this pie, your organization needs to develop a strategy to capitalize on the powerhouse momentum that comes with Giving Tuesday.
In this webinar, Camp Kesem details how they raised $1.2 million on Giving Tuesday 2016. Further, they supply some expert tips that helped them raise the most money on Classy on Giving Tuesday for three years in a row.
Even though the titles might indicate a specific time of year, the tips, tricks, tactics, and strategies discussed in these nonprofit webinars can be used whenever and wherever at your organization. Don’t box in your line of thinking and miss out on some golden wisdom.
And while these our most popular in 2017, our library of nonprofit webinars goes much deeper. Make sure to explore what other topics we cover.