Nonprofit organizations acquire 3 to 5 times more new donors on Giving Tuesday than on a typical day, according to Classy platform data. At Classy, we believe the power of Giving Tuesday goes beyond this 24-hour period; with the right strategy, it has the ability to fuel your nonprofit’s efforts year-round.
This is why we’re committed to helping nonprofits not only attract, but re-engage and retain their Giving Tuesday donors. Check out how Classy is supporting nonprofits as they prepare for November 27, 2018, and beyond.
Built on Amazon Web Services (AWS) and backed by Auto-Scaling, the Classy platform is the optimal host for Giving Tuesday campaigns because of its scalability, efficiency, reliability, and security. It’s trusted by organizations like Shriners Hospitals for Children,The Salvation Army, Team Rubicon, and Camp Kesem, and is also independently verified as PCI Level 1 Compliant, ensuring donor information and transaction data is protected. Additionally, Classy has achieved nonprofit competency status, a designation from AWS which recognizes that Classy provides proven technology and deep nonprofit expertise.
In addition to gracefully handling high-traffic surges, the Classy fundraising suite also has the donor management tools your nonprofit needs to acquire crucial donor information. With the ability to collect email addresses, ask custom questions, and have donors opt into future communications, your nonprofit has the opportunity to fold Giving Tuesday donors into your larger community. In fact, Giving Tuesday donors become fundraisers 3 to 4 times more often than year-end donors, indicating their unique ability to provide support beyond a one-time gift.
Classy’s real-time giving hub gives donors and organizations around the world an up-to-the-minute snapshot of Giving Tuesday fundraising activity. Nonprofits running their Giving Tuesday campaigns on Classy have the chance to be featured on the microsite depending on their campaign performance—or they may submit to be featured as a spotlighted campaign example. Be sure to visit the hub leading up to Giving Tuesday to get the resources and campaign examples you need to build your most successful campaign yet.
Classy’s Giving Tuesday resource toolkit will be updated with new resources and tools on a rolling basis leading up to November 27. We’ve gathered everything you need to plan your campaign and get up and running as quickly as possible. Some key items include:
- The Guide to Giving Tuesday
- Giving Tuesday email templates
- Giving Tuesday social media templates
- A downloadable “save the date” postcard
- And more!
Ready to rock? Visit our Giving Tuesday hub below for everything you need to get started.