The ultimate donation page checklist
Before publishing your next donation page, check it against our ultimate checklist. Based on data from thousands of nonprofit websites and A/B testing, these recommendations show what truly converts.
Use this interactive checklist to ensure you create a high-converting page every time:
User experience and integrations:
Over half (53%) of people now prefer digital wallets over traditional payment methods, making it crucial to ensure your landing page is mobile-friendly and supports these payment experiences. GoFundMe Pro platform data shows donations are up to 50% faster and gift amounts are up to 64% higher when these options are available.
Donation UI:
Value proposition and content:
Post-donation:
You scored 0 out of 20!
We recommend revisiting your page before publishing or driving traffic to it.
Here are the key areas we recommend looking at:
- A fully customized donation page with a compelling appeal, strong visuals, and a branded call to action can be the difference between converting a visitor or losing a generous donation. Ensure your impact story comes to life through attention-grabbing visuals, concise copy, and fully personalized branding.
- Wallets: Reduce steps in the checkout process by enabling digital wallets, including Apple Pay, Google Pay, Venmo, and other preferred methods.
- Security: Integrate your security certifications and compliance on your website to ensure donors know how you protect their personal information. If your current platform’s security measures fall short, consider exploring alternatives using our evaluation checklist for guidance.
- Trust signals: Embrace the power of social proof by incorporating testimonials into your donation appeals, website, or other high-traffic pages. These seemingly small additions signal to donors that your organization is credible, trustworthy, and transparent.
- Intelligent Ask Amounts: Increase donation revenue by 11% on average with ask amounts tailored to donors’ unique giving history.
- Ease to donate: Guide donors down the path of least resistance with elegant, responsive, fully branded donation experiences optimized for peak performance.
Need 1:1 support? Contact GoFundMe Pro and Cro today to discuss creating a donation page optimized for peak performance.
You scored 0 out of 20!
We recommend revisiting your page before publishing or driving traffic to it.
Here are the key areas we recommend looking at:
- A fully customized donation page with a compelling appeal, strong visuals, and a branded call to action can be the difference between converting a visitor or losing a generous donation. Ensure your impact story comes to life through attention-grabbing visuals, concise copy, and fully personalized branding.
- Wallets: Reduce steps in the checkout process by enabling digital wallets, including Apple Pay, Google Pay, Venmo, and other preferred methods.
- Security: Integrate your security certifications and compliance on your website to ensure donors know how you protect their personal information. If your current platform’s security measures fall short, consider exploring alternatives using our evaluation checklist for guidance.
- Trust signals: Embrace the power of social proof by incorporating testimonials into your donation appeals, website, or other high-traffic pages. These seemingly small additions signal to donors that your organization is credible, trustworthy, and transparent.
- Intelligent Ask Amounts: Increase donation revenue by 11% on average with ask amounts tailored to donors’ unique giving history.
- Ease to donate: Guide donors down the path of least resistance with elegant, responsive, fully branded donation experiences optimized for peak performance.
Need 1:1 support? Contact GoFundMe Pro and Cro today to discuss creating a donation page optimized for peak performance.
You scored 0 out of 20!
Way to go! If your conversion rates are lower than expected, revisit this checklist and A/B test a page that scores 20/20.
You scored 0 out of 20!
Hit publish! Don’t forget to continue testing, optimizing, and evaluating your performance in the days and weeks ahead.
About GoFundMe Pro + Cro Metrics
At GoFundMe Pro, we're committed to continuous innovation and optimization to ensure customer success. To enhance our platform, we partner with Cro Metrics, a leader in experimentation and conversion rate optimization for over a decade. Cro Metrics helps top companies like Amazon, Meta, and Google better understand their customers, mitigate risk, and scale their businesses through rigorous A/B testing. By combining our expertise, we aim to drive higher conversion rates and revenue for your campaigns while providing ongoing proof of your investment in GoFundMe Pro's innovation and value.
Get support from GoFundMe Pro and Cro Metrics:
Success!
Our team will be in touch shortly to share how GoFundMe Pro can power your online fundraising.