The ultimate donation page checklist
Before publishing your next donation page, check it against our ultimate checklist. Based on data from thousands of nonprofit websites and A/B testing, these recommendations show what truly converts.
Use this interactive checklist to ensure you create a high-converting page every time:
User experience and integrations:
Over half (53%) of people now prefer digital wallets over traditional payment methods, making it crucial to toggle the digital wallet option on in your payments portal to enable these conversion-boosting donation experiences. GoFundMe Pro platform data shows donations are up to 50% faster and gift amounts are up to 64% higher when these options are available.
Donation UI:
Value proposition and content:
Post-donation:
You scored 0 out of 20!
We recommend revisiting your page before publishing or driving traffic to it.
Here are the key areas we recommend looking at:
- A fully customized donation page with a compelling appeal, strong visuals, and a branded call to action can be the difference between converting a visitor or losing a generous donation. Ensure your impact story comes to life through attention-grabbing visuals, concise copy, and fully personalized branding.
- Digital wallets: Enable digital wallets, such as Apple Pay, Google Pay, and Venmo, to reduce friction in the donation process. Digital wallets drive 50% faster checkout experiences and up to 64% higher donation amounts across our platform.
- Security signals: Ensure to use domain masking on your GoFundMe Pro pages, as branded domains show a 2-point increase in conversion rates compared to non-branded domains. Consider adding your own security and credibility badges as well, with the help of Campaign Studio, to strengthen trust signals.
- Intelligent Ask Amounts: Enable Intelligent Ask Amounts on your pages and forms to deliver personalized, targeted donation suggestions to every donor. Customers using this feature have seen an average 11% increase in donation revenue on average.
- Ease to donate: Eliminate exit points and reduce friction with elegant, responsive, fully branded donation experiences optimized for peak performance.
- Recurring donations: Provide both one-time and recurring options on your donation forms, and disable one-time donations on pages dedicated to recurring giving. Consider adding a post-donation CTA on your thank-you pages and one-time donation receipt emails to encourage recurring donations. With GoFundMe Pro’s Giving Cart, you can also simplify the process by allowing donors to combine one-time and recurring gifts in a single donation experience.
- Above the fold: Ensure your page is optimized for immediate action with a compelling CTA using Campaign Studio’s “Donation form above the fold” template.
- Brand Cohesion: Update campaign logos, colors, and typography in your Campaign Studio settings to align with your brand or campaign theme. Strengthen cohesion by aligning the content and design of your pages with your marketing creative and acquisition channels, ensuring a seamless donor journey at every touchpoint.
- Sense of urgency: Activate support for your campaign with impactful storytelling and Campaign Studio’s crowdfunding capabilities, such as progress tracking, sponsor matching, and activity feeds.
- Post donation: Enhance your thank-you page and donation receipt email with prebuilt social sharing widgets, post-donation CTAs, and compelling content that encourages ongoing donor engagement. Follow up with a strong stewardship plan, integrating with leading CRM and marketing tools to deepen donor relationships.
Explore GoFundMe Pro Academy and our weekly training sessions to optimize your Studio pages.
Looking for hand-picked resources? Request them in your inbox to receive actionable recommendations and resources to optimize your GoFundMe Pro donation pages for peak performance.
You scored 0 out of 20!
We recommend revisiting your page before publishing or driving traffic to it.
Here are the key areas we recommend looking at:
- A fully customized donation page with a compelling appeal, strong visuals, and a branded call to action can be the difference between converting a visitor or losing a generous donation. Ensure your impact story comes to life through attention-grabbing visuals, concise copy, and fully personalized branding.
- Digital wallets: Enable digital wallets, such as Apple Pay, Google Pay, and Venmo, to reduce friction in the donation process. Digital wallets drive 50% faster checkout experiences and up to 64% higher donation amounts across our platform.
- Security signals: Ensure to use domain masking on your GoFundMe Pro pages, as branded domains show a 2-point increase in conversion rates compared to non-branded domains. Consider adding your own security and credibility badges as well, with the help of Campaign Studio, to strengthen trust signals.
- Intelligent Ask Amounts: Enable Intelligent Ask Amounts on your pages and forms to deliver personalized, targeted donation suggestions to every donor. Customers using this feature have seen an average 11% increase in donation revenue on average.
- Ease to donate: Eliminate exit points and reduce friction with elegant, responsive, fully branded donation experiences optimized for peak performance.
- Recurring donations: Provide both one-time and recurring options on your donation forms, and disable one-time donations on pages dedicated to recurring giving. Consider adding a post-donation CTA on your thank-you pages and one-time donation receipt emails to encourage recurring donations. With GoFundMe Pro’s Giving Cart, you can also simplify the process by allowing donors to combine one-time and recurring gifts in a single donation experience.
- Above the fold: Ensure your page is optimized for immediate action with a compelling CTA using Campaign Studio’s “Donation form above the fold” template.
- Brand Cohesion: Update campaign logos, colors, and typography in your Campaign Studio settings to align with your brand or campaign theme. Strengthen cohesion by aligning the content and design of your pages with your marketing creative and acquisition channels, ensuring a seamless donor journey at every touchpoint.
- Sense of urgency: Activate support for your campaign with impactful storytelling and Campaign Studio’s crowdfunding capabilities, such as progress tracking, sponsor matching, and activity feeds.
- Post donation: Enhance your thank-you page and donation receipt email with prebuilt social sharing widgets, post-donation CTAs, and compelling content that encourages ongoing donor engagement. Follow up with a strong stewardship plan, integrating with leading CRM and marketing tools to deepen donor relationships.
Explore GoFundMe Pro Academy and our weekly training sessions to optimize your Studio pages.
Looking for hand-picked resources? Request them in your inbox to receive actionable recommendations and resources to optimize your GoFundMe Pro donation pages for peak performance.
You scored 0 out of 20!
Way to go! If your conversion rates are lower than expected, revisit this checklist and A/B test a page that scores 20/20.
You scored 0 out of 20!
Hit publish! Don’t forget to continue testing, optimizing, and evaluating your performance in the days and weeks ahead.
About GoFundMe Pro and Cro Metrics
GoFundMe Pro, an affiliate of GoFundMe and Public Benefit Corporation, creates meaningful connections through giving by empowering nonprofits to take advantage of every opportunity to connect with donors and build lasting relationships. By connecting motivated donors to the causes they care about most through powerful and flexible technology, GoFundMe Pro transforms giving intent into measurable impact. GoFundMe Pro's scalable technology provides better insights, faster engagement, and a superior giving experience. Since 2010, GoFundMe and GoFundMe Pro have helped individuals raise over $30 billion.
For over a decade, Cro Metrics has helped our clients drive success through experimentation. Often referred to as “Conversion Rate Optimization,” we believe experimentation goes well beyond that moniker, and much like the biggest companies on the planet (Amazon, Meta, Google, Netflix, Microsoft), experimentation is paramount to better understand their customers, mitigate risk, and scale their businesses. It is simply part of their DNA.
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