How to Follow Up With Donors After #GivingTuesday

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By Allison Gauss
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When a massive event approaches, the anticipation, excitement, and nerves build for days or even weeks before. But when the moment is over, it can be a little disconcerting. It leaves you wondering, “What do I do now?”

In just a few years #GivingTuesday has become a monumental annual event for the social sector. Nonprofits are implementing better campaigns and stronger strategies to capitalize on the day. In fact, participating nonprofits raised more than $168 million. Unfortunately, too many organizations forget how important it is to follow up with their audience.

To help you retain new donors from #GivingTuesday and reengage supporters as you enter the all-important, year-end giving season, we’ve outlined eight strategies to turn that temporary buzz into lasting support.

The ideas in our downloadable PDF will help you…

  • Follow up with new and old donors
  • Turn #GivingTuesday donors into peer-to-peer fundraisers
  • Use content and upcoming events to nurture support
  • Channel your #GivingTuesday momentum toward your year-end fundraising campaign

We break down each strategy into a short checklist to help your organization follow through. If you want to dive deeper, each strategy also has links to more helpful content.

Although #GivingTuesday comes just once a year, it can help you create long-term support. Download the resource to start retaining and reengaging your donors.

8 Ways to Turn #GivingTuesday Buzz Into Lasting Support

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