If you’re new to the peer-to-peer fundraising space, you might be wondering how to turn your supporters (or potential supporters) into active fundraisers for your cause. Oftentimes, they simply need to be given the right resources and encouragement to feel capable of pursuing their own fundraising initiative. We recently hosted a webinar explaining how nonprofit organizations can activate, and then empower, unlikely fundraisers to support their mission.
We’ve collected 4 key takeaways and a link to the full presentation below. If you have any questions or comments, tweet us! @Classy
Remember that anyone can fundraise
Don’t discount certain groups of fundraisers simply because you’ve assumed they aren’t “tech-savvy” or social-networking oriented enough.
For instance, Sing 4 America launched a campaign that mobilized a whopping 90% of its fundraising community, and their average fundraiser age was 56-years-old. When building and mobilizing your support groups, it’s important to consider whether your “unlikely” fundraisers are actually unlikely, or whether they simply need to be given a chance. You might find that these supporters could be your fundraising diamonds in the rough.
[pullquote3]Watch the Webinar[/pullquote3]
Identify and generate content for your supporters
In order to properly equip your supporters with the fundraising tools they need to be successful, you need to first learn about who they are. Ask them for feedback, why they aren’t fundraising, what kind of support they need or want and how they would prefer to fundraise. Segmenting supporters by common age, concerns, or passions for a specific type of program or event can also help you gauge what resources they will need during your campaign(s).
Your supporters can be apprehensive about fundraising for a number of reasons, but at the end of the day, it really comes down to whether you’re providing them with the appropriate knowledge, resources, and empowerment they need to be successful.
Work with them hands-on to develop their own, individualized strategy for reaching their fundraising goal. Help them:
- Compile a list of friends to call
- Write a great social media post or e-mail
- Better understand your cause, mission, goals and programs
Show your progress
No one wants to jump into an enterprise they suspect might fail, so it’s important to show fundraisers what your organization has already accomplished to help them build trust with your organization and its likely success. Get your core supporters fundraising first to build momentum, then approach your unlikely fundraisers and encourage them to be a part of your winning story. By the time this latter group sees the progress already made, it will be less of an obstacle to prompt them to sign onboard.
Don’t be afraid to experiment
Like most growth processes in life, building a robust fundraising community involves some risk-taking. When it comes to planning your campaigns, take a look at what you’re not doing. We like to follow the 80/20 rule: if you have 5 campaigns you launch every year, then experiment with one of your initiatives. Trying out campaigns with different interests, independent of your cause or mission, will appeal to different crowds of people and can uncover new groups of donors. Whether it’s wildly successful or ends up flopping, you can take this as an opportunity to build, learn, and grow.
Our webinar has a ton more insights on how to activate unlikely fundraisers, with details on how to respond to objections, start experimenting and deal with fundraising lulls. Turn these inactive groups of people into key members of your fundraising community by committing to a few strategies we cover in this webinar.
You’re ready to activate unlikely fundraisers and watch the webinar!
Image Credit: AAL Photos