The Fundraising Appeal That Grew Recurring Donations by 107 Percent

By Ellie Burke
Reading Time: < 1 minute

In 2017, The Last Well grew their online revenue on Classy by 43.76 percent year over year. While they employed various tactics to achieve this result, the most impactful one was the development of their recurring giving program.

A Focus on Recurring Giving

When supporters become Village Sponsors, they have the power to transform an entire community in Liberia and realize The Last Well’s vision to bring clean water and the gospel to the entire nation by 2020.

It really has created a steady workflow for our teams in the field, and that is the most important part to us. Because of their generosity, there is coming a day when the last well is drilled and the Gospel is preached in that last community in Liberia. On that day history will be made and every Liberian man, woman, and child will have universal access to safe drinking water.

Ryan Tew
Director of Development

young boy smiling

As its group of loyal recurring supporters continued to grow in 2017, The Last Well’s team made a special point to thank them for their powerful contributions. And then they gave them a challenge.

To learn about that challenge and hear more about the team’s results, check out their full story below.

Check out the full Classy 100 list to learn from organizations just like you and get inspiration for your next growth strategy.

The Nonprofit Growth Guide

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