Unprecedented times call for unprecedented measures, and one of the nonprofit industry’s recent responses to the COVID-19 outbreak is #GivingTuesdayNow. Announced by the Giving Tuesday team, #GivingTuesdayNow is a global giving day that will take place on May 5, 2020, with the goal of driving a spike of generosity to support communities and nonprofits around the world during these challenging times.
Use the following resources to prepare for #GivingTuesdayNow so that your organization is ready to take part in the movement.
1. #GivingTuesdayNow Resource Center
Classy has launched its #GivingTuesdayNow resource center for nonprofits, chock-full of our top blog posts, worksheets, templates, guides, and webinars to help nonprofits prepare for the upcoming giving day.
Among the included resources are campaign examples to inspire you, marketing best practices, campaign creation tools, social media tips, video tutorials, and specific how-tos for nonprofits looking to launch and execute a quick, well-designed campaign.
Learn more by watching the following video and then check out the resource center in the link below:
2. NextAfter Institute Courses
NextAfter Institute is offering their online fundraising and digital marketing courses for free (normally $299) to equip nonprofit professionals with the tools, skills, and strategies they need to maximize their impact on #GivingTuesdayNow. Their data-driven principles can help your team grow your online presence, earn donations, and move the needle on your mission.
Check out their classes, clear some time on your schedule, and then sign up for free with the code “learnfromhometry.”
3. Community Boost Consulting
Community Boost is offering complimentary one-on-one digital marketing strategy sessions to discuss #GivingTuesdayNow campaigns. You can expect to meet with a digital marketing specialist (on video chat) to go over your organization’s goals and how they can help you reach them. Their team specializes in Google Ad Grants, Facebook advertising, email marketing, Google Analytics, and more.
4. ClickBid Free License
ClickBid is a simple-to-use and affordable auction software that nonprofits can use to raise money with mobile bidding campaigns. Mobile bidding allows participants to bid from anywhere as long as they have their mobile device, computer, or tablet handy.
If your nonprofit is looking for a way to kickstart your #GivingTuesdayNow campaign, try a mobile auction ahead of the global giving day. ClickBid is offering a free software license to any new customer conducting an online auction that concludes by April 30, 2020. Use the sales code GOBID20 when choosing your license.
5. Media Cause Office Hours
One-on-one consulting is an incredible opportunity for busy nonprofit professionals looking to act fast for #GivingTuesdayNow. That’s why Media Cause is offering free office hours. Their sign-up page explains, “Whether you’re thinking about digitizing an event, rallying your community for support in a time of crisis, or diversifying your revenue streams to mitigate risk during the pandemic, or any number of other communication, fundraising, or advocacy challenges, we’re offering brainstorming sessions with our team, no cost or strings attached.”
6. Microsoft Teams for Free
Creating a campaign when your entire team is remote may be a first for your nonprofit, but luckily there are tons of great options available to keep you on the same page. Ahead of the nationwide shelter-in-place notices, Microsoft announced they would be offering their Teams app for free. The app is included in Office 365, but now everyone can use the digital collaboration and communication software at zero cost. The software allows your nonprofit team to talk through unlimited chat and video calls, includes file storage, and offers the ability to collaborate with Office apps for web.
7. Kindful COVID-19 Resource Center
Kindful has put together a COVID-19 resource center made up of their own content, as well as articles, webinars, and assets from around the nonprofit industry. A few standouts include:
- How Your Nonprofit Can Communicate With Your Audience During The Coronavirus Outbreak: a blog post with messaging examples to inspire your own communications
- 702 Nonprofit Professionals Tell Us How COVID-19 Is Affecting Nonprofit Events: an infographic highlighting findings from a survey of nonprofit professionals to uncover how the outbreak has affected their fundraising efforts.
- How To Fundraise During The Coronavirus Outbreak: a panel of nonprofit professionals lead this webinar to discuss industry concerns such as moving forward when you’ve canceled a fundraising event, adjusting your fundraising strategy, and tips on communicating with donors during the pandemic.
8. Omatic eLearning Library
In an effort to empower nonprofit professionals and provide extra support during this time, Omatic is offering free access to their eLearning library for all clients through July 1. This free pass gives you access to a library of self-paced training videos, led by Omatic Software support analysts, consultants, solution engineers, trainers, and product specialists. These training videos will help your organization efficiently and expertly leverage your Omatic software.
To get started, reach out to [email protected] and let them know you’re looking to sign up for the eLearning library.
9. Virtuous Slack Channel
As the industry forges ahead with so many collective unknowns, keeping in touch and up to date with peers has perhaps never been more important. To help your team stay informed and inspired, check out the Slack forum called Virtuous Community.
According to Virtuous, “nonprofits, Virtuous employees, and our vast network of partners can share ideas, resources, and expertise [in this forum]. It’s completely free and promises to be a rich resource. Included in the forum is a specific channel for an ‘Ask Me Anything’ format where you’ll have direct access to Virtuous employees that can find you the answers you need.”
You can join the channel for free to start sharing with and learning from your peers.
A Resource for Post-#GivingTuesdayNow
We hope these resources help facilitate the sharing of knowledge, inspiration, and motivation for professionals across the social sector as you continue to respond to COVID-19 and gear up for #GivingTuesdayNow.
We know you are working tirelessly to support those in need and keep your missions moving forward, and in light of that, we recently announced the first-ever Collaborative: Virtual Sessions.
Classy’s annual Collaborative event normally takes place in Boston, but this year, we’ll be offering four days of virtual experience from June 9 to 12. While the Collaborative: Virtual Sessions will take place after #GivingTuesdayNow, the content will cover topics like fundraising and marketing, organizational priorities and finances, and technology and leadership—all through the lens of how we can best adapt and overcome in times of crisis.
In addition, the Collaborative: Virtual Sessions aims to provide nonprofit professionals with the opportunity to form connections, share ideas, and walk away feeling inspired. We will have plenty of opportunities for virtual networking through office hours, chat rooms, and dedicated video chat groups to talk with peers and speakers.
Learn more about the Collaborative: Virtual Sessions, check out the above resources, and keep in touch with us. We have received feedback from so many of you and hope you continue to let us know what you need during this time.