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Your Single Stop for Donations: Classy’s 2021 Giving Tuesday Resource Center is Here

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By Jess Woloszyn
Giving Tuesday Resource Center

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Published September 22, 2021
Reading Time: 3 minutes

Classy’s Giving Tuesday Resource Center is back for 2021 to provide nonprofits with cohesive campaign examples, timely tips, and over 50 free resources all in one place.

This resource center is your launchpad to collect new ideas for Giving Tuesday and elevate your giving experiences for year-end.

Nonprofits who took advantage of Classy’s resources in 2020 saw five times the donation volume on Giving Tuesday than those who didn’t, and now you can too.

This year, we’re returning with even more free blogs, guides, checklists, templates, and webinars tailored to what your organization needs to succeed. These resources were built based on what our nonprofit audience wanted to hear more about, and what they couldn’t find anywhere else.

There’s something for everyone, whether you’re kicking off your first Giving Tuesday campaign or looking to top years of ongoing success. You’re only a click away.

Classy Knows Giving Tuesday

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The Classy fundraising platform helps nonprofits launch successful campaigns every year. Our proven scalability, security, and flexibility allow you to create the campaign your team is envisioning with ease and precision.

The State of Modern Philanthropy 2021 shared that nearly one-third of annual giving on the Classy platform takes place between Giving Tuesday and December 31. In the same report, we saw that Giving Tuesday brings in eight times more returning donors to the platform than any other day of the year.

This year, we’ll help you unlock the generosity of supporters and thoughtfully connect with donors in a hybrid fundraising environment to make an impact that will last well into the new year.

“We’re excited to bring back the Giving Tuesday Resource Center as a comprehensive library for nonprofit success from Giving Tuesday through the year-end giving season. After seeing the results from last year, we’re getting even more creative to deliver your organization the content that matters.”

-Alexa Grossman, Marketing Specialist

Expand Your Giving Tuesday Knowledge to See ROI

Organizations who engaged with Classy’s Giving Tuesday resources:

  • Raised $2M on Giving Tuesday alone
  • Saw 6.8 times more transactions than those that did not
  • Raised 5.5 times more on average than those who did not

We can’t wait to see what this year holds. Dive in early to untap your full potential.

Popular Giving Tuesday resources to look forward to this year:

CHECKLIST: Take your Giving Tuesday campaign to the finish line with our 3-Month Giving Tuesday Checklist.

BLOG: Capitalize on the biggest giving season of the year with answers to your top Giving Tuesday 2021 questions.

WEBINAR: Learn which campaign type is best suited for Giving Tuesday, the features to look for in your fundraising tech, and how to set up your communications plan through 4 Tips to Set Your Giving Tuesday Campaign Up for Fundraising Success.

Here’s what you can find this year:

  • Over 50 resources that will help you raise more for your cause
  • Visual campaign examples from successful nonprofits
  • Templates to make your life easier in the busiest days
  • Best practices to reflect the latest social media and online giving experience trends

Get Minute-by-Minute Updates on Giving Tuesday

On November 30, visit the resource center to check out our by-the-minute broadcast of Giving Tuesday fundraising activity. Be sure to bookmark the page so you can follow the action on the big day and watch the donations fly in.

Giving Tuesday Resource Center

Giving Tuesday Resource Center 

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Learn how top nonprofits use Classy to power their fundraising.

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