In just six years, Giving Tuesday grew from raising over $10 million in its first year to $400 million in 2018. Now the second largest giving day of the entire year, Giving Tuesday acts as the philanthropic foil to consumerism-driven Black Friday and Cyber Monday, and as the perfect launchpad for year-end fundraising for thousands of nonprofits.
Classy climbed aboard the Giving Tuesday train from the start and has had the privilege of helping nonprofits collectively raise millions of dollars. In fact, organizations on Classy raised $15.4 million on Giving Tuesday 2018, a 49% increase from 2017. To continue that growth and empower nonprofits to raise even more this Giving Tuesday, we dug into our own platform data to understand how we could best help. That’s when we discovered that organizations on our platform who consumed our free Giving Tuesday resources raised 140% more on average than those who did not.
Classy’s Giving Tuesday Resource Center
To better equip all nonprofits as they prepare for Giving Tuesday and the year-end giving season, we created a Giving Tuesday resource center. Whether you’re looking to launch your first Giving Tuesday campaign or improve upon last year’s results, consider this your one-stop shop for Giving Tuesday success.
Inside, you’ll get everything you need for your Giving Tuesday and year-end fundraising campaigns, including:
- Access to over 50 free resources, such as free guides, checklists, templates, reports, and tips to help you reach more supporters and raise more money than ever before
- Data points and insights highlighting what makes Giving Tuesday such a huge opportunity for nonprofits
- Videos of past Giving Tuesday campaign examples with advice on how to achieve a similar look
- And more!
In the spirit of providing even more helpful examples, Classy customers will have the opportunity to be featured on the Giving Tuesday resource center and real-time giving hub. Be on the lookout for a chance to submit your Giving Tuesday campaign to be highlighted in the coming months.
When you combine Classy’s Giving Tuesday resource center with our donor-driven fundraising software, there’s no fundraising goal you can’t achieve. Resources and assets in hand, you can quickly spin up a beautiful and modern fundraising campaign on Classy and trust in our platform’s reliability when it comes to big giving days like Giving Tuesday. Start a crowdfunding campaign in just 10 minutes and know that transitioning to your year-end campaign is as easy as swapping out key images and copy.
Plus, Classy’s real-time giving hub will be back for Giving Tuesday on December 3, 2019. On the day, visit the resource center to navigate to our by-the-minute broadcast of Giving Tuesday fundraising activity. Be sure to bookmark our Giving Tuesday resource center so you can follow the action on the big day and watch the donations fly in.
Good things don’t come to those who wait, they come to those who prepare. Visit the resource center to get started today.