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Classy Joins the GoFundMe Family

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By Christopher Himes

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Published January 13, 2022 Reading Time: 2 minutes

This article was updated on May 17, 2022. 

Today, GoFundMe closed its acquisition of Classy in an all-equity transaction. While it’s not unusual to see mergers and acquisitions in our sector, it is unusual to see two market leaders join forces to fundamentally change giving. Together, we plan to create the most definitive solution for giving to help reach more people and nonprofits across the world.

Over the past 10 years, Classy has grown to become the category leader in nonprofit fundraising. Our customers now raise 10 figures annually on the Classy platform from nearly 5 million donors, many of whom choose to support nonprofits through ongoing donations, creating a lasting impact for these causes. This past year, Classy also raised a $118 million Series D funding round, which we directed toward ambitious product investment, resulting in the acquisition of a hybrid events platform, and a total of 16 major product and feature releases — all with the focus on helping nonprofits raise more money.

Only a company as driven and committed to the nonprofit sector as GoFundMe could diverge Classy’s path. From our conversations with GoFundMe, we realized our impact for the social sector could be so much greater, together. As two strong businesses focused on vital, complementary parts of giving, the scale of our companies combined unlocks new opportunities for nonprofits to reach broader audiences and further relationships with current donors.

Together, we can not only amplify our investment in our product but also better unite individual donors with the organizations that support their most cherished causes. We envision a world where those driven to an individual GoFundMe campaign can then be connected to a nonprofit addressing the root cause driving the need.

To our customers, you can expect the same commitment to product innovation, customer support and partnership, and reliability that you’ve come to expect from us over the past decade. We will continue to lead our category while reshaping it alongside GoFundMe. Through our partnership, we plan to accelerate our existing velocity while continuing to push our industry forward. Classy was born out of the question, “Why does giving have to be so hard?” and that’s the same question we continue to answer today.

We look forward to partnering with you, alongside GoFundMe’s community of 100 million, to continue to transform giving in a way that drives funding to the world’s most important causes. Together, the future is bright.

Posted in Classy News

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