The topic of donor retention isn’t a new one. Every organization, no matter its size or number of supporters, aims to develop high-value relationships and achieve a sustainable business model, but many still ask, “How do we get them to come back, and sooner?”
An Opportunity to Re-Engage Donors Sooner
In Classy’s latest report, The State of Modern Philanthropy 2019: Trends in Return Donor Behavior, we found that of donors who do come back, the typical re-engagement time is around the one-year mark after a donor’s first gift.
But some nonprofits, like Classy customer Feed My Starving Children (FMSC), are taking steps to bring back donors earlier. For FMSC, one-time donors who return to become recurring donors typically do so in just 117 days (that’s 97 days faster than what’s typical across our platform). FMSC believes the key to keep donors coming back is up-front and ongoing impact communications, and that volunteer opportunities help donors see their impact firsthand. In fact, 66% of their recurring donor base are also volunteers.
In the infographic below, we cover other findings from The State of Modern Philanthropy 2019 on return donor data points. Check it out to discover the significant opportunities for improving your donor return rate and the time between interactions.
Want to dig further into the data and other fundraising trends inside The State of Modern Philanthropy 2019: Trends in Return Donor Behavior? Get your free copy below!