Just when we thought it couldn’t get any bigger, #GivingTuesday 2016 raised $168 million, crushing last year’s $116 million tally. Since its beginning in 2012, the global day of giving has grown steadily each year. The modern-day charity tradition mobilizes millions of people worldwide to donate to nonprofit organizations the Tuesday after Thanksgiving.
Classy’s nonprofit partners raised $6,476,867 this year—90 percent more than in 2015. Such tremendous growth is yet another reason we are so proud to work with these amazing organizations. In the spirit of giving back, Classy refunded all our transaction fees on #GivingTuesday, totaling $94,932.
Check out this infographic to find out why this was the biggest #GivingTuesday ever!
It began as an idea to bring giving back to the giving season, and with each year, #GivingTuesday has galvanized public support for important humanitarian causes. Thousands of organizations unite to remind people that there’s more to the holidays than door-busting sales and the latest gadgets and toys.
Although #GivingTuesday fell on November 29 in 2016, it still kicks off the December fundraising season. Since nearly a third of all charitable gifts happen in the final month of the year, the fundraising work for social impact organizations isn’t over yet. Use the momentum of #GivingTuesday to power your nonprofit toward more revenue and more impact.