The year-end fundraising season kicks off a substantial revenue stream for organizations that will help sustain them in the 12 months that follow. While running a campaign purely on individual donations can prove lucrative — especially given that nearly a third of donations are made in December — peer-to-peer fundraising can increase your organization’s earning potential and help make this your biggest year yet.
Peer-to-peer fundraising during the holiday season can also set yourself up for a stronger new year. Fundraisers bring in new donors to your organization, so ultimately you’re able to grow your donor base and start to build a strong relationship with them in January.
This infographic provides a solid year-end campaign strategy and timetable to help make your year-end peer-to-peer campaign a success.