Properly thanking supporters is a fundamental part of great donor stewardship. When you send a sincere thank you letter, it shows donors that their gift has been noticed and appreciated. More than that, your thank you card or email is a chance to strengthen the connection a donor feels with your organization.
But not all thank yous are created equal. From the choice between direct mail and email to the tone of your message, there are best practices to guide nonprofit professionals. We’ve gathered all the most important details and created this “Ultimate Thank You for Nonprofits” infographic to help you step up your thank you game.
Read on to learn how to deliver a thank you message that leaves donors feeling appreciated and impressed.
With new campaigns and new donors arriving every year, saying “thank you” is a continuous and often evolving process for nonprofit organizations. Every so often, take the time to examine your organization’s thank you process to find areas for improvement. When it comes to donor stewardship, make thanking donors one of your highest priorities. A donor who feels valued and engaged by a nonprofit is more likely to give in the future.
Saying “thank you” isn’t just being polite, it’s investing in your relationships with donors—one thank you note at a time.