Intelligent Fundraising: Introducing the Next Generation of Peer-to-Peer

By Terri Harel
Reading Time: 2 minutes

Classy’s new Peer-to-Peer campaign is built to support any organization’s pursuit of community, regardless of its size, cause, or resources. Every feature in new Peer-to-Peer is focused on designing and growing your movement:

  • Design customization that makes launching a beautiful campaign easy for your team
  • Built-in tools that provide fundraisers with best practices from the instant they start their fundraising page through the campaign’s completion
  • A memorable fundraising experience that retains individuals and teams

Why New Tools and Features Matter

Organizations that use peer-to-peer as part of their fundraising strategy and experience significant growth do something very unique. When these organizations commit to peer-to-peer fundraising, they commit to building a movement.

But movements take time, effort, and diligence. The tools and features we’ve built into the new Peer-to-Peer campaign divert the resources you’d normally spend on very manual tasks into more productive activities.

For example, let’s say you regularly spend hours poring over spreadsheets of fundraisers and you individually email anyone who reached a fundraising goal. It’s time consuming work, but we know fundraiser engagement is critical, so it has to be done.

With new Peer-to-Peer, you can turn on fundraiser emails that’ll send anytime an individual meets a new fundraising milestone. Now, you can use your new-found time to focus on the power fundraisers and influencers that’ll have the biggest impact on your campaign.

The Classy platform includes a host of new email functionalities.

Building for the Future

This year has been a major turning point for Classy’s technology. We are overhauling campaigns from the inside out to ensure your organization has access to technology that moves your mission forward more efficiently and effectively.

Every tool and feature is meant to make you more productive, so your energy is spent on high-impact opportunities.

Honestly, the new Peer-to-Peer campaign gave us access to so many more opportunities to engage and equip our fundraisers with the tools they needed to be successful. It inspired our team to find even more ways to encourage them, to make it feel like a group effort.

Lindsay Kolsch
Chief Financial Officer at To Write Love on Her Arms

Coming Soon

The development of the new Peer-to-Peer campaigns doesn’t end here. We’re continuously soliciting feedback from users and adding new features. Be on the lookout for these upcoming features:

  • Additional intelligent engagement opportunities
  • Further improved customization abilities
  • Easier ability to create multiple, similar campaigns
  • Additional in-product guides, tips, and best practices

Ready to Raise More Online?

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