Introducing GoFundMe Pro: The Next Evolution in Nonprofit Fundraising

Today marks an exciting milestone in our mission to transform fundraising: we’re proud to introduce GoFundMe Pro. This unified platform brings together Classy’s powerful fundraising tools with GoFundMe’s unmatched scale, intelligence, and reach, giving nonprofits everything they need to fundraise everywhere.

When GoFundMe and Classy came together in 2022, we set out to expand what’s possible in fundraising. We envisioned a future where nonprofits could access the best of both platforms. GoFundMe Pro brings that vision to life—combining the software thousands of nonprofits trust with innovative tools that power new ways to connect and give on GoFundMe.

It’s more than a new name; it’s a bold step forward in how nonprofits reach supporters, convert donors, and grow their missions.

Fundraising that meets the moment

Nonprofits are facing unprecedented challenges, like rising acquisition costs, increased regulatory burdens, and shifting donor behavior. Meanwhile, charitable giving in the U.S. has hovered at just 2% of GDP for decades. At GoFundMe, we believe that can—and must—change.

GoFundMe Pro was built for this moment. It’s a platform designed for today’s professional fundraisers: resilient, adaptable, and ready to meet donors wherever they are. Our flexible tools empower nonprofits to drive impact across every channel, from their own websites to the broader GoFundMe ecosystem. 

Campaign Studio powers embedded and direct giving experiences that convert. Peer-to-peer tools—available both through our nonprofit software and directly on GoFundMe—enable supporters to fundraise on behalf of the causes they care about.

Our platform also opens up new donor acquisition opportunities by connecting nonprofits with GoFundMe’s existing audience of nearly 200 million community members. Social sharing features help extend reach organically, and Live Events and streaming tools transform virtual, hybrid, or in-person moments into powerful, interactive giving experiences. All in a unified fundraising platform designed for innovative fundraisers.

Innovation built for impact

At GoFundMe, we understand what drives generosity at scale. With a community of nearly 200 million and $40 billion raised across our combined business, we’ve witnessed it in action, giving us a unique perspective on what inspires people to give.

At the same time, many of our nonprofit partners bring decades—and in some cases, over a century—of experience that we’re learning from. We’re using that collective knowledge to build smarter, AI-powered tools that help nonprofits fundraise more effectively and efficiently. 

Campaigns on GoFundMe Pro benefit from insights from millions of fundraising data points and continuous experimentation. Backed by a team of nearly 400 dedicated technologists, we’re not just building tools, we’re building the partnerships nonprofits need to inspire generosity, drive lasting impact, and transform how we help each other.

Built with nonprofits. Built for the future.

GoFundMe Pro is a promise: to stand beside nonprofits as true partners in impact. We’ve shaped it to reflect the integrity and care that today’s donors expect.

That same spirit of partnership and collaboration drives our innovation. People want deeper connections—with each other and the causes they care about. Our technology makes those connections easier, helping nonprofits reach supporters and drive meaningful change.

Together, we’re not just imagining a more generous world—we’re building it alongside you. One campaign, one connection, and one act of giving at a time.