$1.4M in 24 Hours: Kesem’s Path to Giving Tuesday Success

By Ellie Burke
Reading Time: < 1 minute

In 2017, Camp Kesem topped the Giving Tuesday charts again and was Classy’s number one transacting client on November 27. Their continued Giving Tuesday success is no accident, but rather the result of careful planning and thoughtful strategy. Camp Kesem has proven again and again that targeted communications, simple asks, and helpful resources drive results.

Check out their full Giving Tuesday success story—updated with 2017 data points—to discover:

  • How Kesem empowers their chapters to succeed
  • A detailed review of their Giving Tuesday toolkit
  • How Kesem encourages and engages corporate sponsors
  • Their 2018 campaign plans and strategy

Feeling inspired? You can start a Giving Tuesday campaign on Classy in a manner of minutes. Check out our Giving Tuesday hub below for everything you need to run your most successful campaign yet.

Giving Tuesday Resource Center

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