Marketing

We all know the feeling—we hit “post” on a new video and wait for the world to tell us what it thinks about our work.… keep reading

Your nonprofit can prepare for future crisis marketing by using the lessons learned over the past four months. Read on for eight marketing lessons and examples of what to do and not to do.

Your nonprofit can use these 10 social media post examples to help drive higher engagement on your content while also gracefully addressing current events like the COVID-19 pandemic or the movement for racial equity.

Creating a narrative that immediately hooks readers, engages them enough to keep reading, and compels them to take action (such as making a donation, reading… keep reading

“When is Giving Tuesday?” is a question that no nonprofit professional wants to hear. Make sure your supporter base knows the date for Giving Tuesday 2020 by mailing them a “save the date” postcard.

To help your team reimagine your in-person events, we asked five of our key team members to share their advice and lessons learned on transitioning an in-person event to a virtual experience that attracted over 10,000 attendees in just two and a half months.

Learn how to engage your donors and attract new supporters all year long by leveraging cause awareness days. Use these tips to create a strategy and then mark your calendar for the days that are relevant to your mission.

TikTok has become a part of our daily lives, and it’s been adopted by for-profit companies and nonprofits alike. Discover the ways that your organization can use it to market your mission, reach new audiences, and build trust with your supporters.

Learn how you can inspire the creation of user-generated content from your audience of supporters to extend your organization’s reach, spread your mission further, and build organic trust among audiences.

By identifying and supporting potential influencers, your nonprofit can elevate its message throughout various social media platforms. Gain inspiration from these 6 nonprofit examples.