Marketing

Learn how to identify these three marketing mistakes, the ways in which they can halt your marketing efforts, and what you can do to avoid them at your nonprofit.

Whether you’re building a “feel good” narrative, a direct appeal, or a detailed how-to about your operational processes, this video can help both your nonprofit’s brand and storytelling, no matter how big or small your team.

While it takes a concerted effort to grow an organization, there are many ways to expand that don’t involve new hires or back-breaking investments. To help you identify your next fundraising win, here’s a list of relatively low-lift tactics that drive high-lift results.

Hear from the brand content lead at Charity: Water, Tyler Riewer, as he discusses four storytelling tips that nonprofits of all sizes can use to tell gripping stories that draw in a crowd and inspire them to take action.

When you effectively use storytelling in your marketing efforts, you have the power to inspire large audiences to make powerful changes. Use these three elements to bring your stories to life and connect with supporters’ emotions.

When a race is well-organized, it has the potential to attract a cult following of avid racers and supporters who participate in the race year after year.

The modern donor expects regular communication around your organization’s results and performance. In fact, at Classy, we’ve found that just as fundraising drives impact, so too does impact drive fundraising. 

Humor is a powerful tool for creating affinity and zealots. Learn how you can test it and implement it into your marketing materials to connect with your community in an authentic, genuine, and human way.

Nonprofit storytelling can be a powerful tool to attract and motivate donors. A story can spur someone to take action because suddenly the cause is… keep reading

Dig into these four real-world content marketing examples from Classy and see how you can refine your content marketing strategy with clear goals, consistent publications, strong design, and existing content.