WP_Term Object ( [term_id] => 686 [name] => Marketing [slug] => marketing [term_group] => 0 [term_taxonomy_id] => 686 [taxonomy] => category [description] => [parent] => 0 [count] => 359 [filter] => raw )

Marketing

brand storytelling
Marketing

Brand Storytelling: Lessons From Southwest Airlines [VIDEO]

Whether you’re building a “feel good” narrative, a direct appeal, or a detailed how-to about your operational processes, this video can help both your nonprofit’s brand and storytelling, no matter how big or small your team.

Image of graph portraying growth
Fundraising

25 of the Best Fundraising Ideas for Growth

While it takes a concerted effort to grow an organization, there are many ways to expand that don’t involve new hires or back-breaking investments. To help you identify your next fundraising win, here’s a list of relatively low-lift tactics that drive high-lift results.

Fundraising

3 Elements of Effective Storytelling in Marketing

When you effectively use storytelling in your marketing efforts, you have the power to inspire large audiences to make powerful changes. Use these three elements to bring your stories to life and connect with supporters’ emotions.

runners feet 5k
Fundraising

How to Plan a 5K: 24 Tips From a Runner

When a race is well-organized, it has the potential to attract a cult following of avid racers and supporters who participate in the race year after year.

Cat looking at computer screen
Fundraising

How to Leverage Humor in Your Nonprofit’s Marketing

Humor is a powerful tool for creating affinity and zealots. Learn how you can test it and implement it into your marketing materials to connect with your community in an authentic, genuine, and human way.

Marketing

4 Examples of Content Marketing in Action

Dig into these four real-world content marketing examples from Classy and see how you can refine your content marketing strategy with clear goals, consistent publications, strong design, and existing content.

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