Marketing

This simple maxim is at the heart of a new(ish) form of marketing called “inbound” marketing.  The best way to understand inbound marketing is to… keep reading

Many organizations have built their fundraising foundations on real-world events that they host throughout the year…and that’s all well and good. At the same time… keep reading

It won’t come as a surprise to most nonprofits that online fundraising is an important piece of the overall funding puzzle. Nor will most nonprofits… keep reading

Classy is an online fundraising platform for nonprofits. Since you’re already reading this blog post, that fact may seem relatively trivial.  It’s important to note,… keep reading

It seems like everyone knows at least a few people who move easily between social circles and amass friends in the process. For one reason… keep reading

A nonprofit blog can bring a variety of benefits to your organization. In addition to helping attract new visitors from search engines, a blog filled… keep reading

Creating an effective web presence starts with designing a great website. But while a well crafted website will set you up for success, it’s really… keep reading

One of the most pervasive myths in the nonprofit world is that online peer-to-peer fundraising is only for the young. However, just because younger people… keep reading

Email appeals are a key component of any successful online fundraising program, but that doesn’t mean that they are easy to get right.  Make sure… keep reading

A strong individual giving program is the best way for nonprofits to ensure their financial health from year to year. And the reason why is… keep reading