4 Ways to Maximize the Lifetime Value of Recurring Givers [WEBINAR]

2 min
recurring givers
profile picture of Classy blog contributor Will Schmidt
Will Schmidt

Are you investing enough time to grow and steward relationships with your recurring donors? They’re five times more valuable to your nonprofit than one-time donors, and The State of Modern Philanthropy 2019 puts for new data that proves you need to focus on this donor demographic, if you aren’t already:

  • One-time donors who become recurring givers activate their subscription 214 days after their first donation
  • Of all one-time donors who return to start a recurring gift, 25% go on to make another one-time gift as a future interaction
  • The average recurring donation is $150 compared to $113 for one-time donations

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These data points show that your nonprofit needs to invest time, energy, and resources into growing your pool of monthly recurring givers. We recently hosted a webinar in an effort to outline strategies for engaging recurring donors, provide best practices for building specific campaigns, and showcase real-world examples of nonprofits who knock it out of the park. Check out the video below:

Make sure to download and watch the entire webinar to learn:

  • Recurring giving best practices to help recruit, convert, and retain more monthly givers
  • How to motivate someone to re-engage with your nonprofit
  • What goes in to creating a captivating recurring giving program

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