TerriHarel
Terri Harel
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October Update: A Fundraising Suite Arrives

There are too many new customization and design features in the new Fundraising Suite to mention in one blog post. A side-to-side comparison makes for an easy analysis though.

Classy's Classic Designer
Classy’s Classic Designer

 

new-donation-page
Classy’s new Designer

Four short years ago our VP of Operations & Strategy, Sean Chisholm—then a new lawyer-turned-marketer—wrote a post titled “New Improvements Coming to StayClassy.”*

It announced, among other things, “Do-It-Yourself Design Features.” Nonprofits could magically:

  • Update the logo of their campaign page
  • Change the color of the header or upload a picture as its background
  • Change the footer color or match it to the header color
  • Include pictures and video on the campaign page
new-stayclassy-design-features
An excerpt of the blog post announcing StayClassy’s new design features four years ago.

That announcement marked the beginning of an all-in-one fundraising suite enabling organizations to create branded peer-to-peer, event, or donation pages. For the time, it was an exciting development and a welcome improvement to bland and generic donate buttons.

*Classy used to be called StayClassy  

Redefining “Do-It-Yourself Design”

But four years is a long time in the digital age. The design and storytelling standards supporters expect shift dramatically year-to-year.

We wrote about the new Fundraising Suite for the first time in March, but it wasn’t mentioned by name. It was simply a short post about an ambition to make campaign customization easy and accessible for any organization.

 

 

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An excerpt of Classy’s blog post announcing the new Crowdfunding design tools in early 2016.

 

When we released Crowdfunding in May, we billed the event as the “beginning” of a larger project to reimagine every campaign type on Classy.

 

crowdfunding-announcement-email

 

Crowdfunding established a solid foundation of new code and customization capabilities, allowing the product team to move forward with Classy’s most used campaign type, peer-to-peer. Last week we announced the new Peer-to-Peer campaign as an opportunity to design your movement.

 

p2p-announcement-email

 

That means:

  • The freedom to design a customized campaign landing page that encourages action
  • The freedom to engage supporters with branded automated emails
  • The freedom to get creative because a new set of tools can help you run more efficient fundraising campaigns

The New “Do-It-Yourself Design Features” (And Much More)

Beyond customizing everything from header opacity to page layout to breathtaking images, the new Peer-to-Peer campaign marks the arrival of a new Fundraising Suite that tackles common nonprofit challenges familiar to small and large organizations alike.

  • Brand recognition – establish brand consistency from website to campaign pages with more customization options  
  • Fundraiser engagement and coaching – save time and resources with automated emails that can be scheduled throughout an individual’s campaign
  • Donor acquisition and retention – tell more powerful stories on a campaign landing page and follow up with campaign-related emails, right through Classy
  • Transparency – tell donors how their contributions benefit your cause with unlimited Impact Levels

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