City of Hope and Classy

City of Hope is one of the most influential treatment and research centers in the world, supporting patients and fighting cancer and other life-threatening diseases. Although their work spans more than a century, the challenges and treatments are constantly evolving. But the ways in which nonprofit supporters engage with and give to organizations has also changed. In the early 20th century, City of Hope supporters organized small events like game nights to rally financial support for the cause. While in-person engagement is still important for building community, large nonprofits like City of Hope must adapt to engage supporters in the ways they want to engage, particularly through online and peer-to-peer fundraising.