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Feeding San Diego Raises $5.4M on Classy in the Wake of COVID-19

man in camo hat holding a bag of potatoes

The Mission

To help end hunger through food rescue

The Challenge

Keep San Diego residents facing hunger fed during the pandemic

The Result


increase in peer-to-peer giving


YoY increase in online donations within December 2020 alone


increase in monthly donations from 721 new recurring donors from Feb 2020

Feeding San Diego pivoted during the pandemic to serve a growing population facing hunger. To fulfill its mission, the organization doubled down on online fundraising.

A March relief campaign, followed by two more fundraising campaigns and then their holiday peer-to-peer campaign—all on Classy—drove online giving up by 760% year over year in December alone.

The ability to quickly launch a variety of campaigns from March 2020 to January 2021 led to widespread success with a total of $5.4 million raised online to support hunger relief, as well as 721 new recurring donors — 79% of which elected to cover fees.

The organization’s director of marketing and communications shared, “Classy is priceless. It’s helping us feed people across San Diego, and there can be no price put on the value of a life.”

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