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Feeding San Diego Raises $5.4M on Classy in the Wake of COVID-19
Mission
To help end hunger through food rescue
Challenge
Keep San Diego residents facing hunger fed during the pandemic
Solution
Feeding San Diego quickly launched a variety of campaigns and raised $5.4 million online between March 2020 to January 2021
Classy is priceless. It’s helping us feed people across San Diego, and there can be no price put on the value of a life.
– Director of Marketing and Communications
The Result
230%
increase in peer-to-peer giving
760%
YoY increase in online donations within December 2020 alone
$38,286
increase in monthly donations from 721 new recurring donors from Feb 2020
Feeding San Diego pivoted during the pandemic to serve a growing population facing hunger. To fulfill its mission, the organization doubled down on online fundraising.
A March relief campaign, followed by two more fundraising campaigns and then their holiday peer-to-peer campaign—all on Classy—drove online giving up by 760% year over year in December alone.
The ability to quickly launch a variety of campaigns from March 2020 to January 2021 led to widespread success with a total of $5.4 million raised online to support hunger relief, as well as 721 new recurring donors — 79% of which elected to cover fees.
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