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Many Hopes Modernizes Donating With Classy Embedded Donation Forms
Mission
Equipping children to become men and women who break cycles of injustice
Challenge
Create a streamlined experience to attract and retain donors on any device
Solution
Keeping a consistent look and feel by branding the embedded donation forms to match their compelling website
Classy’s embedded donation forms allowed us to keep users on our page so they wouldn’t have to switch to another domain, reducing the friction points.
– Alex Smith, Marketing Director
The Results With Classy Embedded Donation Forms In Place:
$975
average gift size with PayPal
56%
YoY increase in donation volume
53%
YoY increase in individual donors
Many Hopes started in Kenya, working to rescue children from oppression. They have since expanded their impact into six countries with a successful, donor-first fundraising approach.
Many Hopes set out to create a custom giving experience for their supporters to give on any device they choose to use.
Using the Classy Online Fundraising Platform, Many Hopes delivers a consistent and frictionless experience through crowdfunding and peer-to-peer fundraising campaigns, events, and a main donation page.
Putting Donors First
Many Hopes prioritizes donors by using Classy’s customization tools and features such as:
- Suggested donation amounts
- Dedicated blocks to display impact
- A checkbox for employer gift matching
- Flexibility to pay in various ways, such as digital wallets like Venmo and PayPal
- An embedded donation form checkout experience through Classy Embedded Donation Forms
Introducing an Embedded Donation Form Experience
By November 2021, Many Hopes enabled the embedded donation form experience with Classy’s Embedded Donation Forms. This contributed to their 53% YoY increase in individual donors from December and April of 2021 to December and April of 2022.
Many Hopes’ Director of Digital Marketing noted how the embedded donation form helps draw donors in to take immediate action if they’re ready to do so. They keep a consistent look and feel by branding the embedded donation forms to match their compelling website.
Peer-to-Peer Giving
Reach entirely new audiences by empowering supporters to fundraise on your behalf.
Crowdfunding Campaigns
Bring your story and mission to life through beautiful, user-friendly campaigns.
