Success Story

Many Hopes Modernizes Donating With Classy Embedded Giving

The Mission

Equipping children to become men and women who break cycles of injustice.

The Goal

Create a streamlined experience to attract and retain donors on any device.

The Results With Classy Embedded Giving In Place:

$975

average gift size with PayPal

56%

YoY increase in donation volume

53%

YoY increase in individual donors

Many Hopes started in Kenya, working to rescue children from oppression. They have since expanded their impact into six countries with a successful, donor-first fundraising approach.

Many Hopes set out to create a custom giving experience for their supporters to give on any device they choose to use.

Using the Classy Giving Platform, Many Hopes delivers a consistent and frictionless experience through crowdfunding and peer-to-peer fundraising campaigns, events, and a main donation page.

Putting Donors First

Many Hopes prioritizes donors by using Classy’s customization tools and features such as:

Suggested donation amounts
Dedicated blocks to display impact
A checkbox for employer gift matching
Flexibility to pay in various ways, such as digital wallets like Venmo and PayPal
An embedded donation checkout experience through Classy Donation Embedded Giving

Introducing an Embedded Checkout Experience

By November 2021, Many Hopes enabled the embedded checkout experience with Classy’s Donation Embedded Giving. This contributed to their 53% YoY increase in individual donors from December and April of 2021 to December and April of 2022.

Many Hopes’ Director of Digital Marketing noted how the embedded checkout form helps draw donors in to take immediate action if they’re ready to do so. They keep a consistent look and feel by branding the embedded giving to match their compelling website.

Classy’s embedded giving allowed us to keep users on our page so they wouldn’t have to switch to another domain, reducing the friction points.
Alex Smith