Christopher and Dana Reeve Foundation Increased Donation Volume by 57% Period over Period on GoFundMe Pro

In the U.S., 1 in 50 people are living with paralysis. The Christopher & Dana Reeve Foundation was founded as the couple struggled to find resources to help their family find new normalcy after Christopher’s spinal cord injury. The National Paralysis Resource Center focuses on the day-to-day challenges of living an independent and fulfilling life.

Checking Out the Competition

In 2019, the Christopher and Dana Reeve Foundation decided to transition away from GoFundMe Pro to take a chance on another solution. Fast-forward to 2021, and they realized the solution had over-promised and under-delivered. Understanding GoFundMe Pro’s potential, the Christopher and Dana Reeve Foundation was open to learning how the platform had evolved its product offerings since they left. 

It didn’t take long for the Christopher and Dana Reeve Foundation to recognize GoFundMe Pro’s increased pace of innovation across the board, specifically in Facebook fundraising and its events software, Live Events. These developments, and those slated on the product roadmap, inspired their organization to rejoin the GoFundMe Pro community.

Offering Multiple Ways to Give

The Christopher and Dana Reeve Foundation prioritizes ease of transacting by offering multiple payment options like credit cards, ACH, and PayPal. With embedded donation forms, the appeals are simple, with clean layouts, concise text, and minimal required questions when checking out.

Of GoFundMe Pro’s many campaign types, the Christopher and Dana Reeve Foundation uses every single one. Depending on the event or fundraising opportunity, just having the options available makes planning and publishing a new campaign idea a breeze. Some of the campaign types that the Christopher and Dana Reeve Foundation uses include:

• Donation websites
• Crowdfunding websites
• Online peer-to-peer fundraising 
• Nonprofit event registration

According to GoFundMe Pro’s 2023 State of Modern Philanthropy report, supporters who engage with multiple campaign types are 4x more valuable than supporters who participate in a single campaign. 

Expanding Events and Campaign Capabilities

Now that the Christopher and Dana Reeve Foundation is back on GoFundMe Pro, they are excited about the new, innovative features being launched. Coming up, GoFundMe Pro is releasing a campaign builder called Campaign Studio, which will make creating visually appealing campaigns even faster and easier.

Events are still a main priority for the Christopher and Dana Reeve Foundation, and they plan to expand existing events across the country. By utilizing Live Events, the team will be able to reach more donors via in-person, hybrid, and virtual events.