Reeve Foundation Increased Donation Volume by 57% Period over Period on Classy

In the U.S., 1 in 50 people are living with paralysis. The Christopher & Dana Reeve Foundation was founded as the couple struggled to find resources to help their family find new normalcy after Christopher’s spinal cord injury. The National Paralysis Resource Center focuses on the day-to-day challenges of living an independent and fulfilling life.

Checking Out the Competition

In 2019, the Reeve Foundation decided to transition away from Classy to take a chance on another solution. Fast-forward to 2021, and they realized the solution had over-promised and under-delivered. Understanding Classy’s potential, the Reeve Foundation was open to learning how the platform had evolved its product offerings since they left. 

It didn’t take long for the Reeve Foundation to recognize Classy’s increased pace of innovation across the board, specifically in Facebook fundraising and its events software, Classy Live. These developments, and those slated on the product roadmap, inspired their organization to rejoin the Classy community.

Offering Multiple Ways to Give

The Reeve Foundation prioritizes ease of transacting by offering multiple payment options like credit cards, ACH, and PayPal. With embedded donation forms, the appeals are simple, with clean layouts, concise text, and minimal required questions when checking out.

Of Classy’s many campaign types, the Reeve Foundation uses every single one. Depending on the event or fundraising opportunity, just having the options available makes planning and publishing a new campaign idea a breeze. Some of the campaign types that the Reeve Foundation uses include:

• Donation websites
• Crowdfunding websites
• Online peer-to-peer fundraising 
• Nonprofit event registration

According to Classy’s 2023 State of Modern Philanthropy report, supporters who engage with multiple campaign types are 4x more valuable than supporters who participate in a single campaign. 

Expanding Events and Campaign Capabilities

Now that the Reeve Foundation is back on Classy, they are excited about the new, innovative features being launched. Coming up, Classy is releasing a campaign builder called Campaign Studio, which will make creating visually appealing campaigns even faster and easier.

Events are still a main priority for the Reeve Foundation, and they plan to expand existing events across the country. By utilizing Classy Live, the team will be able to reach more donors via in-person, hybrid, and virtual events.