Introducing Classy Studio: Unleash Your Online Fundraising Potential

Christopher and Dana Reeve Foundation Increased Donation Volume by 57% Period over Period on Classy

Mission

Cure spinal cord injury by advancing innovative research and improving the quality of life for individuals and families impacted by paralysis

Challenge

Find an innovative fundraising solution that can meet the needs of a leading nonprofit

Solution

Classy’s comprehensive fundraising suite and pace of innovation help accelerate the Christopher and Dana Reeve Foundation’s growth

I know this space is ever-evolving; therefore, it’s always good to consider other options. However, my work is more streamlined now we are back on Classy. We would not have switched to a different platform if we could do it all over again.

– Kelly Lamb, Development Manager, Team Reeve Endurance

Results on Classy in the Last Year:

57%

PoP increase in donation volume (July 2022 vs. July 2023)

2X

total funds raised PoP after adopting embedded donation forms

41%

overall conversion rate

In the U.S., 1 in 50 people are living with paralysis. The Christopher & Dana Reeve Foundation was founded as the couple struggled to find resources to help their family find new normalcy after Christopher’s spinal cord injury. The National Paralysis Resource Center focuses on the day-to-day challenges of living an independent and fulfilling life.

Checking Out the Competition

In 2019, the Christopher and Dana Reeve Foundation decided to transition away from Classy to take a chance on another solution. Fast-forward to 2021, and they realized the solution had over-promised and under-delivered. Understanding Classy’s potential, the Christopher and Dana Reeve Foundation was open to learning how the platform had evolved its product offerings since they left. 

It didn’t take long for the Christopher and Dana Reeve Foundation to recognize Classy’s increased pace of innovation across the board, specifically in Facebook fundraising and its events software, Classy Live. These developments, and those slated on the product roadmap, inspired their organization to rejoin the Classy community.

Offering Multiple Ways to Give

The Christopher and Dana Reeve Foundation prioritizes ease of transacting by offering multiple payment options like credit cards, ACH, and PayPal. With embedded donation forms, the appeals are simple, with clean layouts, concise text, and minimal required questions when checking out.

Reeve Foundation In-line embedded donation form
In-line embedded donation form

Of Classy’s many campaign types, the Christopher and Dana Reeve Foundation uses every single one. Depending on the event or fundraising opportunity, just having the options available makes planning and publishing a new campaign idea a breeze. Some of the campaign types that the Christopher and Dana Reeve Foundation uses include:

According to Classy’s 2023 State of Modern Philanthropy report, supporters who engage with multiple campaign types are 4x more valuable than supporters who participate in a single campaign. 

Expanding Events and Campaign Capabilities

Now that the Christopher and Dana Reeve Foundation is back on Classy, they are excited about the new, innovative features being launched. Coming up, Classy is releasing a campaign builder called Campaign Studio, which will make creating visually appealing campaigns even faster and easier.

What now takes me an hour to set up on Classy used to take days on our previous platform.

Kelly Lamb

Development Manager, Team Reeve Endurance

Events are still a main priority for the Christopher and Dana Reeve Foundation, and they plan to expand existing events across the country. By utilizing Classy Live, the team will be able to reach more donors via in-person, hybrid, and virtual events.

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Reeve Foundation

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