Discover what our community achieved together on Giving Tuesday 2024! [RESULTS]

Rocky Mountain Public Media Raised 30% More at a Signature Fundraising Event with Classy Live

Mission

To strengthen the civic fabric of Colorado through public media

Challenge

Level up the event attendee experience and raise more at a signature fundraising event

Solution

With Classy Live functionality and personalized support, Rocky Mountain Public Media hosted a fully optimized event, resulting in more happy attendees and more dollars raised year over year

“I love the Classy team! We feel connected to more than a tech company; we feel connected to the people! They’re so supportive and go out of their way to make sure we’re maximizing our fundraising and engagement efforts.”

– Tyler Donovan, Friends Engagement Director

Live at the Vineyards event results with Classy Live:

30% more

raised YoY

150% increase YoY

in dollars raised from silent auction

1,404 individuals

checked in

Modernizing the event experience with Classy Live

Rocky Mountain Public Media (RMPM) was looking for a flexible tool to elevate its tedious and manual event processes when it found Classy from GoFundMe. After learning more about Classy Live and its robust event functionality, RMPM decided to use it for the 19th annual Live at the Vineyards event, a signature fundraising event for KUVO JAZZ, RMPM’s FM radio jazz station. The team immediately prioritized upgrading attendance tracking from spreadsheets to a system that could digitally track email addresses, phone numbers, and silent auction bids, which wasn’t possible before.

The support from the Classy team has been an absolute breath of fresh air! They’ve really helped us infuse Classy into our organizational strategies.

Tyler Donovan

Friends Engagement Director

Live at the Vineyards event

Leveling up a signature event with insights from Classy experts

With the help of Classy’s Growth Strategists, event experts who shared best practices for increasing revenue, RMPM created the exact event flow the team had always imagined. From setting up the ticketing options to sponsored tables and external bidders, which weren’t possible before, the Classy team ensured that everything about Live at the Vineyards was optimized for RMPM.

Guidance from the Classy team, such as asking for email addresses and credit card information before the event, led to more accurate data collection and time saved on the day. With mobile attendee check-in, the RMPM team could get guests in the door quickly and have more time to meaningfully interact with them throughout the event, rather than creating bottlenecks by taking down and confirming information at check-in.

Some of the Classy Live features RMPM utilized at Live at the Vineyards included:

  • Attendee check-in: Over 1,400 attendees were quickly checked in, either by a person or on their mobile phones.
  • Texting: All attendees were sent a link to the silent auction and follow-ups throughout the event, including notifications about auction item bids and a thank-you for attending.
  • Silent auction: For each of the 52 items, there was a corresponding QR code that bidders could scan to place their bids. Even external bidders who were not on-site at Live at the Vineyards could place bids.

We heard such positive feedback from attendees about the seamlessness of the event. From the check-in to the silent auction. In our post-event survey, we got 5 stars across the board.

Tyler Donovan

Friends Engagement Director

Tyler Donovan, Friends Engagement Director

Live at the Vineyards raised over $100,000 from ticket sales alone, a 30% increase from the previous year. It sold 48 of the 52 silent auction items and increased the dollars raised for auction items by 150% year over year!

Empowering donors to give forward on Giving Tuesday

With Giving Tuesday fast approaching, RMPM is considering how to make the most of this season of generosity by continuing to innovate to elevate community fundraising and activate supporters. The team is especially excited about the potential of Classy’s direct integration with Meta, which connects fundraising with donors’ preferred social channels and empowers donors to not only give back but also give forward through social sharing.

We really appreciate that Classy evolves with the fast pace of tech. It doesn’t fall behind in new innovations and continues to implement improved donor experiences.

Tyler Donovan

Friends Engagement Director

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