Vine Maple Place raised 27% more period over period with GoFundMe Pro
Mission
Break the generational cycle of homelessness by working with single parents and their children in South King County, Washington
Challenge
Master a new fundraising platform quickly to ensure a seamless transition and uninterrupted online giving
Solution
Vine Maple Place successfully onboarded to GoFundMe Pro, leveraging its training and support resources to optimize 18+ dedicated campaigns and raising 27% more period-over-period
“We chose GoFundMe Pro because they are the industry-leading expert in online giving.”
– Jeanna Britt, Development Manager
Results:
204% more dollars raised
on Giving Tuesday year over year
Raised 27% more
period over period by switching to Studio
Not just a platform but a partner invested in its success
Vine Maple Place was looking to upgrade its online giving and replaced its previous fundraising platform with GoFundMe Pro. Once onboarded, the Vine Maple Place team quickly dove into learning the platform, attending live trainings and webinars, watching recordings, and reading support articles in GoFundMe Pro Academy. Because the resources were interactive, the Vine Maple Place team was able to follow along and build a campaign at the same time.
When transitioning to GoFundMe Pro, the Vine Maple Place team was especially nervous about migrating its recurring donors who contribute a predictable stream of revenue to the nonprofit each month. A dedicated GoFundMe Pro team member assisted in the migration process from start to finish, making sure that all donor data, including contact and payment information, was moved over seamlessly without a delay in processing gifts.
We’ve had an amazing experience with GoFundMe Pro from the moment we signed the contract. One of the reasons we chose GoFundMe Pro was because we wanted a partnership and my biggest rave is the personal connection I feel—the GoFundMe Pro team is invested in us and that makes all the difference.
Optimizing each campaign to maximize results
Before using GoFundMe Pro, Vine Maple Place’s donation pages offered a basic experience, and it wasn’t clear who donors were giving to. After seeing the design flexibility of Studio, GoFundMe Pro’s donation page builder, and that it was backed by extensive research, the team knew it was the best solution for them. With 18+ dedicated campaigns, it was important to quickly convert all standard donation pages to Studio to enhance the donor experience.
The ability to integrate design and copy on a Studio donation page to match our brand was truly transformative in building trust with our donors. This, coupled with our close GoFundMe Pro partnership, has helped us to up-level everywhere we could, all the time.
During a GoFundMe Pro training session, which shared examples of a second ask—using the thank-you page to share important information to donors—the Vine Maple Team felt inspired and started immediately implementing several strategies, including:
- Employer-matching
- Upgrading to a monthly gift
- Scheduling a tour of the facility to see the impact of a gift
- Spreading the word with social sharing capabilities
After seeing some examples of thank-you pages that GoFundMe Pro shared, I chose to take some information off of the donation page and move it to the thank-you page to quiet down the noise when making the first ask. That was probably my biggest “Aha” moment.
By converting all standard donation pages to Studio and optimizing each campaign, Vine Maple Place raised 27% more period over period.
Raising 204% more on Giving Tuesday with Studio
Going into its second giving season using the GoFundMe Pro platform and seeing early success with Studio, the team created its 2024 Giving Tuesday campaign with all of the bells and whistles. The team included storytelling elements on the donation page and upsell elements on the thank-you page, like a recurring nudge and employer matching.
In the end, the Giving Tuesday campaign raised 204% more than the previous year.
Jeanna’s GoFundMe Pro Tips:
- Look at what other nonprofits are doing and get extra eyes on what you’re doing.
- Think about how to translate an idea or a cool campaign that you saw to your own nonprofit.
- Inspiration can hit at any time, so be open to it.
- We would not be seeing the success we are if we hadn’t reviewed the examples that GoFundMe Pro shared.
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