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To Give or Not to Give: How Donors Decide According to Psychology

There’s a definite psychology behind why people choose to donate to your fundraising campaign. Knowing the mental processes on how people make these choices, like mental shortcuts and different donor-types, helps you bring in more funding for your nonprofit.


The Evolution of the Charity Run/Walk and the Road Ahead

If you know where you come from, you know where you’re going. We dug into the history of charity runs and walks to explore the evolution behind how road races became popular fundraisers and how you can use them for your nonprofit.


Making a Killer First Impression on Donors

A first impression is made within one second of someone meeting you. When new donors meet your nonprofit for the first time, ensure that the right first impression is made with these tips and tricks.

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