At the close of a year where the only constant seems to be change itself, the familiar anticipation of Giving Tuesday is a welcome reprieve. No matter your mission, your beneficiaries need you now more than ever, and as we approach the eighth year of the global giving day it’s important for your nonprofit to find ways to elevate your Giving Tuesday campaign.
To help your team to not just reach, but exceed, your fundraising goals, Classy has put together a three-part Giving Tuesday webinar series starting September 15 and running through November 3. The webinars will focus on a few of the most crucial elements of a successful campaign such as engaging design and uniting Giving Tuesday and year-end efforts.
Learn more about the webinar series and register below.
Giving Tuesday 2020: How to Design a Standout Campaign on Classy
When: September 15, 2020 at 10:00 a.m. PST
According to Classy platform data, the number of new donors acquired on Giving Tuesday is six times that of a typical day. We also know that you have an opportunity to re-engage Giving Tuesday donors sooner rather than later— 31% of those acquired on Giving Tuesday returning to make a second donation within six months.
Before you can start a new donor’s journey on the right foot, you have to reach them and motivate them to donate to your cause. This webinar provides an overview for all the ways you can design a campaign that effectively tells your nonprofit’s story so that you can attract potential supporters and make a great first impression.
3 Ways to Unite Your Giving Tuesday and Year-End Campaigns
When: October 6, 2020 at 10:00 a.m. PST
With 26% of annual donation volume occurring from Giving Tuesday through December 31, your year-end fundraising campaign is just as important as your Giving Tuesday campaign. Since the giving day falls on December 1 in 2020, there is even more urgency to make the remaining days of the year count.
By viewing the two events as one holistic campaign, you can maximize your fundraising potential and save time for your team. In this webinar, we’ll share how to unite your Giving Tuesday and year-end campaigns with low-lift tactics that have a high opportunity of increasing your fundraising revenue.
Giving Tuesday All-Stars: Creative Campaigns to Learn From
When: November 3 at 10:00 a.m. PST
In 2019, nonprofits on Classy raised over $19 million in just 24 hours. As a company with a mission to empower and mobilize nonprofits, it’s our goal to equip you with the tools you need to succeed.
Since 75% of nonprofit professionals say they gain inspiration from fellow nonprofits, what better way to inspire and share tips than reviewing successful campaigns? This webinar will share the campaigns that raised the most on our platform in 2019 and dive into the tactics that helped them reach and surpass their goals.
As a bonus, the Classy team will also provide live feedback on 2020 Giving Tuesday campaigns submitted by attendees. If your nonprofit is looking for inspiration, best practices, or the opportunity to have your campaign reviewed by our team, make sure to tune in.
In addition to our Giving Tuesday webinar series, check out Classy’s Giving Tuesday resource center. We’ve compiled more than 50 guides, templates, checklists, videos, and more to help your team prepare for Giving Tuesday, year-end, and beyond.