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6 Helpful Resources for Your Peer-to-Peer Fundraisers


By Allison Gauss

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Reading Time: 3 minutes

Peer-to-peer fundraisers are some of your nonprofit organization’s greatest champions. Along with the financial support they provide (which often far outpaces their own giving capacity), they spread your organization and mission to their own social networks, bringing in new donors that can be nurtured into long-term supporters.

But most supporters won’t walk into a peer-to-peer campaign with a ton of fundraising know-how. That’s why it’s so important for nonprofit organizations to encourage and coach their fundraisers for success. To help you give fundraisers the tips and support they need, here are six resources you can pass on to your supporters.

1. Customizable Fundraising Tips Sheet

Nonprofit professionals know that large fundraising campaigns can be challenging endeavors, but that doesn’t mean a personal peer-to-peer campaign has to be complicated. This downloadable pdf has tons of simple, but effective, tips and tricks to help your fundraisers get started, gain momentum, and push through the finish line. Your nonprofit can even customize the tips sheet with your branding.

2. How to Raise Money for the Causes You Love

For those peer-to-peer fundraisers who want to dive deep into the process, this downloadable guide is the perfect fit. From choosing a goal, to prepping social media and email appeals, to saying “thank you,” this guide walks fundraisers through the process step by step.

Each section has helpful examples to show how others have succeeded. The end of each chapter even has a checklist so fundraisers can make sure they cover all their bases. Pass this guide onto your most enthusiastic supporters or those who love to go above and beyond.

3. How My Coworker Raised Over $17,000 to Build Schools in Nepal

Here at Classy, we’re no strangers to fundraising. Many of our team members regularly donate and create personal campaigns for causes they love. But when account manager Justin Prugh raised more than $17,000 for buildOn, we had to find out how he did it.

Check out this blog post for an interview with Justin on how he began his campaign, how he conducted outreach, and how his personal network surprised him with their generosity.

4. 5 Creative Campaigns Started by Classy Employees

Whether your supporters are artists, athletes, or just willing to get silly, their outside-the-box ideas can be powerful fundraising tools. Use the five unique campaigns in this blog post to inspire your community to get creative with peer-to-peer.

5. INFOGRAPHIC: Why You Should Give to the Causes You Love

Most people want to make the world a better place, but they often need a little extra push to take action. This fun infographic gives lots of great reasons supporters should donate, volunteer, and fundraise for the causes they care about.

Share this infographic in emails or on social media to remind people that giving back (with time or money) isn’t just charitable, it’s also good for their mental and physical health.

6. 4 Celebrity Fundraisers Who Incited Action

If all else fails, maybe your supporters are also big fans of Lil’ Jon. This blog post profiles four celebrities who took the time to run a peer-to-peer fundraising campaign for a nonprofit organization they love. This is a fun post to share with supporters to show them that a good cause unites people from all walks of life, and with peer-to-peer fundraising, your ability to inspire and recruit others is one of your biggest strengths.

To mobilize your community for peer-to-peer fundraising, you must empower and educate supporters. Whether it’s a fun infographic, a few inspiring ideas, or an in-depth guide, passing along resources like these can help your fundraisers succeed. The assets above can be sent directly to your fundraisers, but we didn’t forget about you, the nonprofit professionals. Check out the resources below to take your peer-to-peer campaign to the next level.

The Anatomy of a Successful Peer-to-Peer Campaign

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